How Can Stock Video Help Your Small Business

This week, I want to talk to you about Styled Stock Video. Did you know, I have a stock video shop? I started creating stock video for myself out of necessity. I just didn’t have the time to play with TikTok, or focus heavily on making Reels. I began filming video clips when I had certain models, who were already in the studio working for me, and I started making video clips of various motions and things they were doing. This allowed me to create a small stock shop. I created my Styled Stock Video because I wanted a place where I could share the videos I was making for myself, so that other people who felt overwhelmed by video had another option.

1. Using Stock Video Helps You Fight Burnout

When you think about how many videos you want to post throughout the week, it can begin to feel overwhelming. If you’re a service-based business, trading time for money, or a product-based business, working to fulfill orders, it can be difficult to think about the time and energy required to create, capture, and share well-curated video content on social media, in order for your account to stay relevant. Using stock video will allow you to share your message, stay relevant, and avoid burnout.

2. Styled Stock Video Gives You an Alternative Solution

I collaborated recently with iRemix and HotStock Shops because they are also providing stock video options to their subscribers. By doing this, they are helping to identify what works best for businesses/brands. Stock video also provides an alternative option for business owners who are facing burnout, or looking to better streamline their processes.

3. Stock Video Makes It Easy To Use Video

Stock video allows you to easily plug videos into Reels, TikTok, etc., just like you would with stock photos. Stock videos also provide a fun way to create movement and share content that is appealing to viewers. As your audience is scrolling through Reels, they are looking for content that catches their eye. They want to engage with content that is interesting, or intriguing. Applying stock video allows you to promote products/services, introduce giveaways or discounts, and engage with your audience in a fun and effective way. This means you can more effectively expand your reach, engage with your current customer-base, and grow your business.

If you’re interested in my Styled Stock Video, I have created a FREE tutorial that shows you how I take graphics, photos, and stock videos in order to put together a collection of curated content. With my tutorial, I also give you 3 Styled Stock Videos for FREE. This season, I truly want to provide you with an alternative option for your business, so you can feel less overwhelmed and feel more confident about showing up online with video content that allows you to connect with your audience.

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3 Things Your Business Marketing Needs

Dealing with an account hack can be an overwhelming and tricky situation to deal with. For businesses that rely heavily on social media, experiencing an account hack can affect your business and sometimes, even result in the inability to recover your account.

It’s important to have more than 1 avenue to grow your business. If you’re reliant on 1 avenue, what happens if someone hacks your account? Where do you turn for your holiday sales? Where do you turn to connect with your audience?

Today, let’s talk about the 3 things your business marketing needs, and look at why it’s important not to rely 100% on social media for everything you are doing in your business marketing.

1. Have More Than 1 Avenue to Connect with Your Customers

If you have been turning to social media platforms to build your audience and connect with customers, but you’re now looking for a way to pick up the momentum, you need to have other channels in your sales funnel to get additional customers. That means looking at other social platforms, like Pinterest, which is now making it easier to promote your services, tag your products, and drive traffic to your website. Maybe you’ve been successful on Instagram, but are now looking to repurpose your content and begin sharing on a platform, like TikTok. 

Pro Tip: Don’t try to do 5-7 different things all at once, especially if you’re a small business owner. Instead, choose 1 or 2 other avenues that you can use to share repurposed content. This will give you an additional channel for connecting with customers and offer another outlet for funneling those customers to your website, or email list.

2. Be Focused on Seeing Results & Give it Time to Work

Growing your following or customer base on a social platform usually doesn’t happen overnight (okay, yes, there are those crazy instances where an account goes viral, or gains a massive following in a short period of time). For the majority of businesses though, growth and exposure will take time. That’s why it’s important to make sure you have an action plan in place and then give it time, so you can evaluate whether or not your plan is working for your business. It’s important to remember that in order to see results you must show up consistently, put out engaging content, and stay connected with your audience. You can experiment with the type of content you post, when you post, etc. 

Pro Tip: Make sure to measure your results in 30 day, 3 month, and 6 month increments. You can then determine what your sales look like, what your engagement looks like, and whether or not your action plan is working well for your business and generating the results you want.

3. Follow-up!

You can set up an amazing brand – I’m talking about a beautiful website, great marketing on Instagram, and professional photography. But, without followup, it’s difficult to get results and grow your business. Followup is huge! Where are your customers/audience going after they first interact with your brand? Are you capturing them? Are you giving them additional offers? 

It’s important to make sure you have a strong followup plan. You’re spending time, energy, and money, driving traffic to your website, connecting with your audience, and advertising your products/services, and that means you need to followup with them. Capturing and nurturing your audience will allow you to eventually grow your customer base, and ultimately, grow your business.

Pro Tip: The holiday season is an excellent time to capture and nurture your customer base. Make sure you are directing your audience to an email list, additional offering, etc. You can even think about offering a special discount code that can be applied to products in future months. 

Looking to optimize your marketing efforts? Not sure where to start? Let’s get started with a consult call to discuss your unique brand and how Crystal Clear Creative Studios can help you expand your reach through strategic marketing that is tailored to your business.

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