3 Things Your Business Marketing Plan Needs
3 Things Your Business Marketing Needs
Dealing with an account hack can be an overwhelming and tricky situation to deal with. For businesses that rely heavily on social media, experiencing an account hack can affect your business and sometimes, even result in the inability to recover your account.
It’s important to have more than 1 avenue to grow your business. If you’re reliant on 1 avenue, what happens if someone hacks your account? Where do you turn for your holiday sales? Where do you turn to connect with your audience?
Today, let’s talk about the 3 things your business marketing needs, and look at why it’s important not to rely 100% on social media for everything you are doing in your business marketing.
1. Have More Than 1 Avenue to Connect with Your Customers
If you have been turning to social media platforms to build your audience and connect with customers, but you’re now looking for a way to pick up the momentum, you need to have other channels in your sales funnel to get additional customers. That means looking at other social platforms, like Pinterest, which is now making it easier to promote your services, tag your products, and drive traffic to your website. Maybe you’ve been successful on Instagram, but are now looking to repurpose your content and begin sharing on a platform, like TikTok.
Pro Tip: Don’t try to do 5-7 different things all at once, especially if you’re a small business owner. Instead, choose 1 or 2 other avenues that you can use to share repurposed content. This will give you an additional channel for connecting with customers and offer another outlet for funneling those customers to your website, or email list.
2. Be Focused on Seeing Results & Give it Time to Work
Growing your following or customer base on a social platform usually doesn’t happen overnight (okay, yes, there are those crazy instances where an account goes viral, or gains a massive following in a short period of time). For the majority of businesses though, growth and exposure will take time. That’s why it’s important to make sure you have an action plan in place and then give it time, so you can evaluate whether or not your plan is working for your business. It’s important to remember that in order to see results you must show up consistently, put out engaging content, and stay connected with your audience. You can experiment with the type of content you post, when you post, etc.
Pro Tip: Make sure to measure your results in 30 day, 3 month, and 6 month increments. You can then determine what your sales look like, what your engagement looks like, and whether or not your action plan is working well for your business and generating the results you want.
3. Follow-up!
You can set up an amazing brand – I’m talking about a beautiful website, great marketing on Instagram, and professional photography. But, without followup, it’s difficult to get results and grow your business. Followup is huge! Where are your customers/audience going after they first interact with your brand? Are you capturing them? Are you giving them additional offers?
It’s important to make sure you have a strong followup plan. You’re spending time, energy, and money, driving traffic to your website, connecting with your audience, and advertising your products/services, and that means you need to followup with them. Capturing and nurturing your audience will allow you to eventually grow your customer base, and ultimately, grow your business.
Pro Tip: The holiday season is an excellent time to capture and nurture your customer base. Make sure you are directing your audience to an email list, additional offering, etc. You can even think about offering a special discount code that can be applied to products in future months.
Looking to optimize your marketing efforts? Not sure where to start? Let’s get started with a consult call to discuss your unique brand and how Crystal Clear Creative Studios can help you expand your reach through strategic marketing that is tailored to your business.
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When was the last time you purchased something from a store or online shop that had:
When was the last time you purchased something from a store or online shop that had: a poorly designed website, minimal text or nondescript copy, sub-par graphics or blurry photos, or a poor user experience, making it difficult to navigate and find options and information about the product or service.
The lack of quality content and your poor experience interacting with that content probably deterred you from purchasing products or services from that business, right? The truth is, quality matters across all areas of your marketing! To drive sales, expand your reach, and cultivate a loyal customer base, you need to provide high-quality, cohesive content that your audience can easily engage with.
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When was the last time you purchased something from a store or online shop that had:
When was the last time you purchased something from a store or online shop that had: a poorly designed website, minimal text or nondescript copy, sub-par graphics or blurry photos, or a poor user experience, making it difficult to navigate and find options and information about the product or service.
The lack of quality content and your poor experience interacting with that content probably deterred you from purchasing products or services from that business, right? The truth is, quality matters across all areas of your marketing! To drive sales, expand your reach, and cultivate a loyal customer base, you need to provide high-quality, cohesive content that your audience can easily engage with.
About Crystal
Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.
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