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Content Creation & Biz Tools I Can’t Live Without

Content Creation & Biz Tools I Can’t Live Without

Today, I want to talk about some of my favorite business tools for content creation, client management, and everything in-between. I think sometimes it can be helpful to understand how other people use certain tools in their business to make things more efficient and to help keep things organized. By looking at how others use specific systems and tools, you can gain a better understanding of what might work well for your own business. Let’s dive into some of my favorites!


Airtable is my absolute favorite system. As soon as I got started with Airtable, almost 2 years ago, I was hooked. It’s my favorite tool for organizing, structuring, and planning. I personally love that Airtable offers a spreadsheet-like format with a variety of filters and sorting options that make grouping, organizing, and separating information easy and seamless.

I also use Airtable to keep my clients and their businesses organized, as well. Airtable allows me to intake their information through a form, and then I can take all of that information, divide it into spreadsheets and sections that work for me and my team, and delegate tasks to the appropriate team member (ex: copywriter can access the information they need to create relevant copy, graphic designer can see all of the specific information regarding the brand, etc.)

Airtable makes it easy for my entire team to see an overview of my specific brand information, along with an overview of each client’s unique brand information. This allows us to work effectively and create cohesive content that can be used to implement a successful marketing plan. If you’re dealing with a lot of data or information that needs to be organized, Airtable is a great option.


When it comes to content creation, Hyperlapse is my go-to. With TikTok and Reels taking over social media in the last year, Hyperlapse has become one of my favorite tools because it allows me to quickly record myself taking photos, running photoshoots, and managing different behind the scenes tasks. With Hyperlapse I can capture this kind of video content, save it, and then use it at a later time to create Reels. Hyperlapse makes it easy for me to set up my tripod, set up my phone, hit record, capture the content I want, and then go back and adjust it, or save the video for later use. If you’re creating a lot of video content (ex: behind the scenes, boxing, unboxing, etc.) I highly recommend checking out Hyperlapse.


If you’re not familiar with Canva, it is an excellent tool for creating graphics and content in a faster way than going through Photoshop. If you’re creating content and graphics quickly, or you’re turning out content on a more frequent basis, Canva can be a great tool. Canva allows you to upload high quality photos and videos, and then use them to create unique graphics. Canva also has a variety of Reels and video features that can be useful when working with video content.

Plann That

This is an online system that is coordinated and set up to allow you to push out your content.  Plann That stays on top of the latest content trends and was the first scheduling platform to add a Reels scheduling feature to help you stay on top of posting. I really like Plann That because of their visual setup. They offer a visual calendar that makes it easy to see the specific content and the specific day/time it is scheduled for. This platform also allows you to schedule Reels, which many other platforms do not offer at this time.


I love Flick because it is great for Hashtags. The majority of people have caught onto the fact that having 5 key hashtags for your brand, industry, or product/service is what’s trending. Flick allows you to research and see if you’re getting the right kind of hashtags. It also allows you to search specific hashtags and will automatically pull up additional hashtags that are related to the one you searched. Flick also helps you identify how often hashtags are being posted and whether or not a specific hashtag may help you expand your reach, or may hinder it.

Template Memberships

Sometimes going through and creating templates can be half the battle. Being part of a template membership makes it easy to grab templates that fit your unique brand or your unique style and input your own content. Template memberships also tend to offer new templates on a regular basis. This means you’ll have access to new, updated templates, rather than cycling through previous templates that your audience will have seen over and over. Template memberships will usually range from 15-50 dollars per month and provide you with access to all of their current templates, as well as new templates.

Stock Video

Stock video can help alleviate the need to create new video content on a regular basis. As we continue to see video become the primary form of content across platforms, it’s important to have some alternatives. We need video content that can easily share tips, or fill in when we don’t have the time to create something brand new. I love using stock video and I have my own stock video shop that I created because my business was growing and I needed to have some alternatives so I could show up and engage consistently.

These are all of my favorite tools that I use on a regular basis (daily, weekly, monthly, yearly). If you have any additional questions, please let me know. I’m always happy to share tips, tricks, and information to help you grow your business and get crystal clear on your path to having great content!




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About Crystal

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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