How To Keep Up Your Marketing Momentum – After The Holidays
This week, let’s talk about a few things you can do to keep up your momentum after the holiday season. It’s the time of year when we all spend a great deal of time going through the holiday rush, from Black Friday deals, to Cyber Monday specials and beyond! And yes, following the holiday rush, most of us are ready to take a deep breath and rest. But, it’s important not to lose momentum.
You put a lot of time and a lot of effort into building an audience, preparing your audience for your major sales, and continuing to expand your audience. There are a few important things you can do to help you keep up your momentum following the holiday season.
Add Customers Into a Nurture Sequence
Generally, most of us have shops set up and that shop is set up to say thanks for purchasing, here’s your product, here’s your shipping information, etc. But, following the initial message, or even the message confirming that the product was shipped/received, there may be no further communication. You may not have any more BIG sales until the new year or even the spring. Without communication during this time, you may lose the customers you had worked so hard to gain. To avoid this loss, I would recommend setting up an easy funnel that you can put customers into, to nurture them, get to know them, introduce them to your brand, talk to them about the products they purchased, and any other types of communication that will help keep your shop front of mind. This doesn’t mean that you need to send an email everyday, but having a few emails that can go out weekly can help keep your audience engaged with your brand. When you’re ready to run your next sale, you’ll have a better chance of seeing the same kind of success you saw during the holiday season.
Keep Up With Your Social Media Plan
Taking time to rest is important, but you don’t want to completely neglect your social presence and marketing efforts. You don’t need to be as active as you would be during your busy season, but you will want to continue to post to social media, share reels and videos, engage with your audience, and maintain relevance. It’s okay to scale back following the holidays, but it’s important to make sure you still show up for your audience/customers during this time.
Don’t Feel Like You Have To Do It All, But Don’t Drop Everything
Sometimes as business owners it’s easy to get freaked out when sales slow down. You may feel like you need to let everyone go, or cancel certain services/people that are helping you run your business. It’s okay to slow down a bit and scale back, but you don’t want to let go of all your team members and drop all of your marketing efforts. During this time, you can scale back, but make sure you keep team members who can help you clean things up, stay organized, and help you prepare for the new year. December is a great time to start planning for the new year. If you decide to scale back on your marketing efforts during December, you may want to work with your marketing manager or business manager to help you prepare for the new year.
Don’t lose the momentum and all of the hard work you’ve put into your business this year! If you have any questions on how you can stay focused in your business and how you can continue to stay engaged with your marketing efforts, please reach out.
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