Every Great Design Starts With An Even Better Story , So Let’s Tell It!
Appearances do matter in the online and print worlds.
You only have seconds to draw people in with your product photos before they’ve scrolled on, looked up a competitor, or flipped the page. Add to this the fact that most product business owners are already strapped for time with just
creating their merchandise and running their companies, and product photography can seem overwhelming.
But it doesn’t have to be that way. I’m an expert at helping the busy business owner get their photography on point and be able to consistently show up
visually. And I do it through a clear, supportive process.
“I loved working with Crystal. She communicated with me consistently and clearly and she truly understood what I wanted. She delivered beautiful photos I can use enthusiastically in my business! We’re already planning another shoot in a few months!” – Adrienne
Would you like to have more control over the outcome of your next photoshoot, ensure a more successful result, and experience a more seamless client/photographer relationship?
Then you need…drumroll, please…a photoshoot shot list.
So what is it, and why do I talk about it so often? A photoshoot shot list is basically a clean, crisp outline of what a photoshoot will look like through the photographer’s eyes. It includes important items like the setups and props to be used and the types of photos to be taken. But more than that, a shot list provides an opportunity for the photographer to clearly communicate their vision and for the client to decide if it matches what they’re hoping for.
I have worked with a lot of beauty brands over the last couple of years with different budgets and different brand styles.
And after working with so many brands, I’ve gathered a few tips that consistently lead to better beauty product photos.
I feel these tips are so important because when you’re taking the opportunity to do a photoshoot, you want to make sure you get the most from it and that your products are shown in a beautiful way. And here’s the best part: the tips I’m going to give you below are actually things that are in your control and not dependent on a professional photographer.
Did you get some vertical images in your last product photoshoot?
As I’ve developed my client photoshoot questionnaire over the years, I’ve found that so many business owners consistently forget about vertical images. So if you didn’t get some vertical shots in your last batch of product photos, I want to tell you why you should definitely think about putting them on the list for next time.
Before picking up my camera full time, I was climbing the ladder in human resources and recruiting. And I was good at it, too!
But after a decade there, my natural creativity was languishing and the thought of having my own business just wouldn’t go away. So I took the corporate skills I had honed and paired them with my photographic artistry to build Crystal Clear Creative Studios.
Now I spend my days doing what I love: creating images overflowing with beauty and utility for brands and lightening the load for burnt-out business owners on a mission to growth. And the process of crafting my own successful creative business has given me a passion for helping other creatives do the same.