Every Great Design Starts With An Even Better Story , So Let’s Tell It!
Appearances do matter in the online and print worlds.
You only have seconds to draw people in with your product photos before they’ve scrolled on, looked up a competitor, or flipped the page. Add to this the fact that most product business owners are already strapped for time with just
creating their merchandise and running their companies, and product photography can seem overwhelming.
But it doesn’t have to be that way. I’m an expert at helping the busy business owner get their photography on point and be able to consistently show up
visually. And I do it through a clear, supportive process.
“I loved working with Crystal. She communicated with me consistently and clearly and she truly understood what I wanted. She delivered beautiful photos I can use enthusiastically in my business! We’re already planning another shoot in a few months!” – Adrienne
How was your 2019 business year?
Let me tell you about mine.
Today I’m sharing the top 3 turning points for my business in 2019, and maybe my takeaways will spark something for you and your business in 2020.
We all know you’ve got to spend money to make money. But when you’re a business owner looking to invest for growth, it’s easy to find yourself pulled in a lot of different directions. Let me share the investment spots in which I‘ve gotten the most value for money.
Certain products just look better when a person is interacting with, using, applying, or wearing them. So what do you do if model fees are a bit of a stretch financially?
Before picking up my camera full time, I was climbing the ladder in human resources and recruiting. And I was good at it, too!
But after a decade there, my natural creativity was languishing and the thought of having my own business just wouldn’t go away. So I took the corporate skills I had honed and paired them with my photographic artistry to build Crystal Clear Creative Studios.
Now I spend my days doing what I love: creating images overflowing with beauty and utility for brands and lightening the load for burnt-out business owners on a mission to growth. And the process of crafting my own successful creative business has given me a passion for helping other creatives do the same.