Every Great Design Starts With An Even Better Story , So Let’s Tell It!
Appearances do matter in the online and print worlds.
You only have seconds to draw people in with your product photos before they’ve scrolled on, looked up a competitor, or flipped the page. Add to this the fact that most product business owners are already strapped for time with just
creating their merchandise and running their companies, and product photography can seem overwhelming.
But it doesn’t have to be that way. I’m an expert at helping the busy business owner get their photography on point and be able to consistently show up
visually. And I do it through a clear, supportive process.
“I loved working with Crystal. She communicated with me consistently and clearly and she truly understood what I wanted. She delivered beautiful photos I can use enthusiastically in my business! We’re already planning another shoot in a few months!” – Adrienne
Many businesses are pivoting right now due to COVID-19. With so much uncertainty in the economy here in the US and around the world, businesses are having to shift into what’s going to work in the current circumstances with what they can control. And I’m right there with all of the small business owners figuring out how to work at home on lockdown with my kids while the schools are closed. I’ve had to make some quick adjustments, and I wanted to share the things I’m specifically focused on in the hope that they might help you, too.
Instagram is my favorite way to connect with other business owners, creators, and moms.
It’s also the hottest social media platform out there at the moment.
So if you want to up your Instagram game, I’ve got 3 underused ways you can take your photos and turn them into something great for your account.
Yikes, friends! The competition is fierce!
Gone are the days of being able to set up a so-so website for online presence and run around handing out business cards.
When you hand out a business card now, you can bet a week’s income that the recipient is going to turn around and look you up online for credibility about what you say. And the state of your website will either attract them or deflect them from hiring you, buying your product, etc. This is where the investment in good photography can make a huge impact on whether your visual game is on point and whether you’ve given your brand the visual credibility it deserves.
Before picking up my camera full time, I was climbing the ladder in human resources and recruiting. And I was good at it, too!
But after a decade there, my natural creativity was languishing and the thought of having my own business just wouldn’t go away. So I took the corporate skills I had honed and paired them with my photographic artistry to build Crystal Clear Creative Studios.
Now I spend my days doing what I love: creating images overflowing with beauty and utility for brands and lightening the load for burnt-out business owners on a mission to growth. And the process of crafting my own successful creative business has given me a passion for helping other creatives do the same.