3 Popular Ways To Market Your Products
There are plenty of options out there, when it comes to marketing your product brand. But, what methods are best for your business? Let’s look at 3 popular ways to market your products.
GIFs – GIFs are a great option for marketing your products. They provide a quick, fun way to convey information about your products and they are fairly inexpensive to create. They can also be used for product listings on various e-commerce platforms, such as Shopify. With GIFs, you can easily clip images together in order to showcase various aspects, angles, or functionality of your products.
BONUS: Once you’ve created a GIF, you can download that video file in an MP4 and use it for other social media marketing, such as Instagram stories or Reels.
Influencer / Affiliate Focused Videos – Another popular trend in product marketing is the use of influencer and affiliate content in Ads. This can involve using content that your influencer or affiliate has already created, or you may be able to partner with them in order to have them produce specific Reels or video reviews that you can then use in your Ads. Influencer and affiliate content is relatable and more likely to convert, due to its causal, authentic, non-scripted format. Most customers are also likely to stop and listen to an Ad when it comes from a familiar face, like an influencer they follow!
Animated Infographics – It may seem basic, but adding an animation that makes your text move or features pop up at different times helps to create intrigue, while also educating your customers on what your product is and does. This has proven to be very successful in tech focused products, like a baby bottle warmer, or in things like ethical fashion where there are plenty of tips, tricks, and information to be shared.
Want to learn more about marketing your products, using these methods and others? Let’s discuss how I can help you best market your product brand!
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