Do I Need More Than Social Media Marketing?

Social media is a great place to connect, gain followers, get likes, build engagement, and even build an audience. Would you be surprised to hear that the majority of the product based businesses that I know, that are extremely successful, don’t actually spend a lot of time on their social media marketing? Why is that? It’s because many of these businesses find that their social media marketing doesn’t actually drive sales. While many platforms are helping prioritize ways for people to buy, sometimes social media is just not the main driver of sales. If this is the case for your business, it’s important to evaluate how much time, energy, and money you are spending on your social media marketing. 

3 Ways to Know if You Need to Prioritize Social Media Marketing

1. How many sales are coming from your social media? Have you stopped to evaluate and look at this number? Have you stopped to evaluate and look at how many sales are coming from your email marketing, click from Facebook, ads you may be running, or other social platforms you are using? It may be very eye-opening. If you’re a service based business, you may be spending time on YouTube videos, or podcasting. It’s important to look at what’s converting, where you’re getting views, and where your engagement is coming from. Sitting down and evaluating all the activity within your business is incredibly important to do. I recommend doing this once a quarter, or at least once every 6 months. 
2. When was the last time you searched for something on social media? Ask yourself that question. This is important because generally, when people are going to search for something, whether it’s Starbucks, or cute shoes for kids, or a Halloween costume, people are generally going to 2 places: 1) Google and 2) Pinterest. These are the 2 most popular platforms for searching for goods to buy. That’s not to say these are the only two places that people look to. For example, if you’re looking for creative services, you may look to Instagram, or another platform where you can see examples of a person’s work.
   1. Two Things to Prioritize Right Now: website speed and load times
      1. You can easily google “website speed test,” and an option will pop up at the top of your browser, where you can enter your website URL and choose the option to run a speed test. Identifying your website speed will allow you to keep your website optimized. 
3. Social media is meant to be social. This is why a lot of the videos, Reels, and other features are amazing and so fun to watch. But, social media is meant to drive community engagement and social interaction, so it may not always be the best option for long-term, customer engagement, or the best way to drive your audience to purchase your products. 

Information Update: Social media is going to change. Many social media platforms will be looking to create ways for businesses to monetize. Because video is becoming the primary form of content, social media companies have to find ways for businesses to be able to monetize, or those businesses will find another way to market their products and services. That means you are going to start seeing things, like ads on Reels, ads that you can’t scroll past, ads on TikTok, etc. For small businesses, this could present a great opportunity to increase exposure and drive some sales from your social media.  

Social media is meant to be a fun and useful tool, but at the end of the day, it’s important to know where your sales are coming from, so you can prioritize your marketing efforts and strategies.   

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