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Do’s and Don’ts of Product Photography – Part 2

Do’s and Don’ts of Product Photography – Part 2

Do’s and Don’ts of Product Photography – Part 2

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

Are you looking to DIY your product photos or looking to hire someone on but aren’t sure what to expect? This is the episode for you. In part 2 of the Do’s and Don’ts of Product Photography I share with you more tips and tricks to getting great photos to use in your marketing for your products.

Do’s and Don’ts of Product Photos:

 

  • Do learn how to use your camera – learn all of the different settings, what they do and how to use them!
  • Don’t just use white backgrounds – this is especially important if you are using your images to promote on social media. The white background is used so frequently that it doesn’t stand out anymore.
  • Do change up your angles – get on the same level as your product and try different angles.
  • Don’t forget to care for your equipment – this means cleaning your lens regularly, maintenance on your camera, and don’t drop it!
  • Do get in close and show the details of your product – people want to see the details that make your product unique.
  • Don’t forget to use scenery that makes sense to your product – you want the make sure the scene you are setting makes sense for the product that you are
  • Do use shoot vertical images – this is especially important if Pinterest, Insta Stories, IGTV or Tik Tok is something you are interested in stepping up in 2021
  • Don’t use in-app filters – this downgrades the quality of your images, use a lightroom preset instead!
  • Do invest in education until you can afford to outsource – find a course on the things you are looking to get better at
  • Don’t forget to grab the Creative Director Secrets – this will help you plan your photoshoot like a professional

 

The Creative Director Secrets will help you plan your photoshoot like a professional. This is great if you are new to outsourcing and want to make sure you get all of the images you are looking for. This is also a great tool if you are DIY-ing your photoshoot.

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About Crystal

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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New Background Trends & Product Photos with Stile and Co.

New Background Trends & Product Photos with Stile and Co.

New Background Trends & Product Photos with Stile and Co.

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

Bethany from Stile and Co. joins me on the podcast to chat about the importance of good backdrops when you are photographing products and food. Bethany and I chat about the current photo trends we are seeing and the most popular styles of the year. Bethany also shares an exciting new product she is launching that will be a game-changer for photographers!

Meet Bethany:

Bethany is the owner and creator behind Stile and Co. where she creates realistic and portable flatlay backdrops for food and product photographers. She began her career in commercial photography and quickly realized there was a market for backdrops that were lightweight but also detailed and realistic in photos. Since starting Stile and Co. in 2018, she has sold to all 50 states and several different countries. This year Stile and Co will be launching new Magnetic Backdrops to provide a rigid option for our customers.

Things mentioned in this episode:

  • Bethany talks about Stile + Co. She shares with us the passion behind starting her business and who she helps. 
  • How styling mats help product photographers and bloggers.
  • New photography trends in 2021
  • Leading trends for backdrops this year and a new product Stile + Co. is releasing (hint: magnetic backdrops)

Magnetic backdrops make using backdrops super easy. Head to Stile + Co. to check them out! Use code CRYSTAL20 for 20% off from March 1st – March 7th. If you are finding this after March 7th you can use code CRYSTAL10 for 10% off.

Connect with Bethany:

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

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About Crystal

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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How to Keep Brand Consistency in Your Product Photos

How to Keep Brand Consistency in Your Product Photos

How to Keep Brand Consistency in Your Product Photos

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

Maintaining brand consistency can be difficult for those that enjoy lots of props, different styles, and colors. In this episode, I share 3 tips on keeping your brand consistent in your product photos. And no, by consistency I don’t mean using the same setups and props but instead the ways that you can change things up while maintaining consistency. 

Tips for Maintaining Brand Consistency in Product Photos:

 

  • First – always ask yourself, does it fit my color palette? You don’t want to vary off-brand too much or you immediately lose consistency and can also appear to be scattered and unprofessional.
  • Second – Consider rotating out props to freshen it up but always keep those consistent to your brand story and color. That way your photos are always new, fun, and interesting but also consistent and relative to your brand story.
  • Third and most importantly, especially if you’re are in DIY mode – keep your lighting consistent, even if that means shifting your shoot to another day. This is most important to those using natural lighting. Decide for yourself your style and stick to it.

As you look around at different images for inspiration keep these three tips in mind when you begin to take your photos. They will help you to maintain your brand consistency while making things fun and exciting. As always, if you have any questions come pop into my Instagram DM’s and say Hi!

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

Keep Listening

About Crystal

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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Finding Mentorship and Growing Your Business with Kelsey Chapman

Finding Mentorship and Growing Your Business with Kelsey Chapman

Finding Mentorship and Growing Your Business with Kelsey Chapman

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

Kelsey Chapman joins me on the podcast today. She is an author, podcaster, and personal cheerleader. Kelsey comes on the podcast today to chat about business and mentorship. She debunks a common business myth, shares her favorite content trend in the new year, and how mentorship can impact your business and life.

Meet Kelsey:

Kelsey Chapman is an author, podcaster, and personal cheerleader to women building their dream life and business.

When she first launched her own brand in 2015, she felt all the overwhelming feelings, too. It was scary to take such a huge leap and commit to showing up for a dream she didn’t know would pan out. Mentorship is what pushed her to rise up and continue making her dream a reality. Over the first few years of business, she leaned on the shoulders of several incredible mentors who took her under their wing and taught her how to make the jump from dreamer to doer.

Kelsey needed their expert wisdom to shift old perspectives, discover the next right steps that would help her execute the vision, and stay hopeful throughout the journey. Her mentors helped shape her character so she could become the CEO and leader she is today. Now she is excited to pay it forward and be that cheerleader for you, too… because she believes YOU can turn your wildest dreams into REALITY.

Things mentioned in this episode:

  • A common myth that Kelsey sees in the online business world that she would like to debunk
  • Kelsey’s favorite content trend – hint it has to do with reels
  • Tips of finding your footing in business when you are struggling
  • How mentorship can enrich your life and business
  • Finding opportunities to meet meaningful people in life, sometimes finding them in non-traditional ways
  • How to find mentors in everyday life
  • Tips on asking people to mentor you
  • Connect with people you see in your life that could use your extra time

Grab your copy of Kelsey’s book, What They Taught Me, at your favorite bookstore. You can head to Kelsey’s website https://www.kelseychapman.com/book to listen to the first chapter. Head on over to Instagram and give Kelsey a follow @kelschapman.

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

Keep Listening

About Crystal

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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Product Photos – Do’s Don’ts  (Part 1)

Product Photos – Do’s Don’ts (Part 1)

Product Photos – Do’s Don’ts (Part 1)

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

Are you looking to DIY your product photography? I am sharing my top 5 do’s and don’ts when taking product photography. This is helpful if you are trying to take the pictures yourself at home or to help you know what to expect if you are outsourcing your photography for the first time. 

Do’s and Don’ts of Product Photography:

 

  • Do branch out and use more than a white background. My favorite place to go for backgrounds is Stile and Co. They have a wide range of backgrounds that are great for any type of photo and they are easy to clean and store.
  • Don’t leave your images unedited. Even if you are just using your phone to take your pictures there are still ways that you can edit your photos. The lightroom app with some presets is a great place to start! 
  • Do collect props that fit your brand aesthetic. This will allow you to switch things up and still stay on brand. This can be as easy as picking something up from Target that fits your brand.
  • Don’t aimlessly pull random things from your home. This will show in your images. Especially if it is something that is used like shoes or make-up. 
  • Do look for clay and hand made items. Clay is very trendy right now so look for these types of things on etsy or even your local goodwill or antique store. 
  • Don’t forget to play with your lighting. This could be playing with how the sun hits your window and blinds or by adding dramatic lighting or shadows. This is a great place to start with more education in your DIY photography journey. 
  • Do incorporate pops of color. But only if it fits your brand. It doesn’t have to be bright or crazy. It can be a subtle pop of color that you use on your website as an accent color. 
  • Don’t stray from your branding. This leaves your business looking busy, lacking direction and zero consistency. So when you are looking for props and other ways to add color don’t stray from your branding. 
  • Do refresh your images periodically. Don’t keep your images in a constant loop. You have to devote time to create new images and content in order to keep everything up to date and fresh.
  • Don’t underestimate the power of professional photography. Even if it is just one shoot to give you new and fresh content to allow you to have a consistent brand appearance take the jump and outsource it. 

Have more questions about product photography? Shoot me a DM on Instagram. I am happy to answer anything for you! 

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

Keep Listening

About Crystal

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

Recent Episodes

Categories

Search the Podcast

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