How to Keep Brand Consistency in Your Product Photos
Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.
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Maintaining brand consistency can be difficult for those that enjoy lots of props, different styles, and colors. In this episode, I share 3 tips on keeping your brand consistent in your product photos. And no, by consistency I don’t mean using the same setups and props but instead the ways that you can change things up while maintaining consistency.
Tips for Maintaining Brand Consistency in Product Photos:
- First – always ask yourself, does it fit my color palette? You don’t want to vary off-brand too much or you immediately lose consistency and can also appear to be scattered and unprofessional.
- Second – Consider rotating out props to freshen it up but always keep those consistent to your brand story and color. That way your photos are always new, fun, and interesting but also consistent and relative to your brand story.
- Third and most importantly, especially if you’re are in DIY mode – keep your lighting consistent, even if that means shifting your shoot to another day. This is most important to those using natural lighting. Decide for yourself your style and stick to it.
As you look around at different images for inspiration keep these three tips in mind when you begin to take your photos. They will help you to maintain your brand consistency while making things fun and exciting. As always, if you have any questions come pop into my Instagram DM’s and say Hi!
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Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.