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Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

Things mentioned in this podcast episode:

As a creative director, I share my secrets on gathering inspiration for photos and using it to create something unique that will attract your ideal customer. This week I share my top 3 tips on creating unique product photos that will help your ideal customers stop their scroll and absorb what you are promoting.

Tips for Developing New Ideas for Product Photos:

• Source Inspiration – Gather different pieces of things that you like and create something that is unique to you and your product. Look for the different ways people are using a product similar to yours, check the backgrounds they are using, the textures, and the lighting. Instagram, Pinterest, Google, and even magazines are all good places to go when looking for inspiration.
• Get Specific with Color, Unique Details, or Specific products – Search on Pinterest for your brand colors and see what is popping up. Look up ideas by your industry and then by unique details that make your product stand out. Maybe that is how it is made, a specific ingredient or the way you package it.
• Organize your inspiration ideas and centralize them in one place or folder – This could be done on a folder in your photos, a Pinterest board, or even an app like Collect to organize all of your photos and screenshots of inspiration.

After sourcing all of your inspiration it is time to sit down and pull out all the things that don’t fit. Once you pull out the things that don’t fit you can start to narrow ideas down and combine ideas to create something unique to you and your brand. When you are evaluating all of the bits of inspiration be very honest with yourself on what you do and don’t like about the images. Looking at the lighting, the shadows, the placement of different things in the images, and the colors. All of this will help you to create something unique to yourself.

If all of that overwhelms you then reach out to me and let’s talk about the ways I can help you as a creative director.

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Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

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