Do’s and Don’ts of Product Photography – Part 2
Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.
Things mentioned in this podcast episode:
Are you looking to DIY your product photos or looking to hire someone on but aren’t sure what to expect? This is the episode for you. In part 2 of the Do’s and Don’ts of Product Photography I share with you more tips and tricks to getting great photos to use in your marketing for your products.
Do’s and Don’ts of Product Photos:
- Do learn how to use your camera – learn all of the different settings, what they do and how to use them!
- Don’t just use white backgrounds – this is especially important if you are using your images to promote on social media. The white background is used so frequently that it doesn’t stand out anymore.
- Do change up your angles – get on the same level as your product and try different angles.
- Don’t forget to care for your equipment – this means cleaning your lens regularly, maintenance on your camera, and don’t drop it!
- Do get in close and show the details of your product – people want to see the details that make your product unique.
- Don’t forget to use scenery that makes sense to your product – you want the make sure the scene you are setting makes sense for the product that you are
- Do use shoot vertical images – this is especially important if Pinterest, Insta Stories, IGTV or Tik Tok is something you are interested in stepping up in 2021
- Don’t use in-app filters – this downgrades the quality of your images, use a lightroom preset instead!
- Do invest in education until you can afford to outsource – find a course on the things you are looking to get better at
- Don’t forget to grab the Creative Director Secrets – this will help you plan your photoshoot like a professional
The Creative Director Secrets will help you plan your photoshoot like a professional. This is great if you are new to outsourcing and want to make sure you get all of the images you are looking for. This is also a great tool if you are DIY-ing your photoshoot.
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Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.