2 Things to Plan for Right Now

Planning is always a taxing task, but here is your September reminder to plan these 2 things!

Plan for Fall:

It’s officially September, and that means it’s time to start thinking about fall. If you’re like me (I live in Arizona where it’s still one-hundred degrees) it may be difficult to start wrapping your head around fall. However, stores and retailers are great ways to find fall inspiration. Many businesses are already putting out fall decor and getting ready for the upcoming season, which means it’s time for your business to do the same. 

Plan for Black Friday: 

Fall can be a very busy season. It’s important to start planning for Black Friday, now. To be successful with your sales, you need to keep up with your visibility and remain consistent with your marketing efforts. It’s also important to develop a strategic plan for how you will market your products and offerings, specifically for Black Friday. 

Here are 3 things you need to do to be successful this fall and on Black Friday:

Identify what your marketing campaign is going to be 

First, you’ll want to think about your fall marketing. How do you want to approach your fall marketing? What would you like to do with your fall marketing? It’s important to get a strategy in place now, so you can be prepared to show up well, when the time comes to push sales, run Black Friday specials, promote Halloween sales, and introduce fall to your followers and audience. 

Once you’ve done this, you’ll want to identify what your marketing campaign is going to be and how you will carry it out. You may be launching a new product, introducing fall-themed items, or offering specials or discounts. By identifying your offering, you can establish a strategy for carrying out your marketing campaign and then incorporate the proper information into your marketing materials (emails, social media content, Reels, etc.).

Plan your photoshoots and videos

High-quality photos and videos are necessary for your marketing. A professional photoshoot will allow you to compile a great selection of high-quality photos and videos that can be used throughout your fall marketing. Once you’ve identified what your marketing campaign will be, you can plan a photoshoot that is specifically tailored to your campaign. Having a photoshoot focused around what your content will be for October, November, and December is going to be key in making sure you are successful, and that your team is fully equipped with the content they need to run promotions and plan ahead.

You’ll also need to determine where your photos will need to be updated (website, social platforms, blogs, etc.). Identifying where updates will need to be made will allow you to more effectively plan your photoshoot and ensure you capture the right photos and videos for specific platforms. Photos and videos can also be used in ads, or as supplemental information that you can share with your audience, this fall. 

Plan for Black Friday

Black Friday is just around the corner. It’s important to start thinking about the sales, discounts, and special product offerings that you want to provide for Black Friday. Developing a strategy and plan now, will allow you to more effectively promote your Black Friday deals, market your Black Friday offerings, and prepare for day-of sales. It is helpful to first identify what your goals are for Black Friday, and then develop a strategy and marketing campaign that are aligned with those goals. 

To set yourself up for success this season, it’s important to start planning for fall and Black Friday. By identifying your goals and marketing campaigns, planning your photoshoots and videos, and developing a plan for your Black Friday promotions and sales, you can get a jump-start on the upcoming season. Don’t wait until the last minute to start thinking about your content, strategy, products, promotions, and campaigns, or you may end up with little to no sales.   

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