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Educating Yourself on Marketing Trends – What is a Creative Director

Mar 29, 2021 | Podcast

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.


Things mentioned in this podcast episode:


What is a creative director and how can having one help you with your photoshoots? In this episode, I break down what a creative director is, how having one helps you with planning your photoshoots, and how important it is to stay on top of the current marketing trends (something else a creative director will help you do). 

Creative directors and marketing trends:

Here I will break down four different ways that a creative director can help you when planning your photoshoots and staying on top of the current marketing trends.  

  • A creative director will advise on types of content that are working (and what’s not) allowing you to get the best photos for the content you need
  • A creative director will advise on styling and trends that will get your images noticed
  • A creative director will help with understanding and developing awareness around the needed requirements when marketing, running ads and what formats are needed for various platforms ensuring the images you need are styled and sized correctly
  • A creative director will ask about certain details like orientations needed, space for text or whether it is a banner or website styled image that needs to fill the space. if it’s a wholesaler or for something like Etsy or Shopify where you can get away with styled images for products over catalog images. This helps to ensure you are getting exactly what you need once the photoshoot is over.

Get started with your product photography consult to dive into the way we can design a shoot that fits your brand, marketing goals and immediately helps to increase your visibility in the busy online world!

If all of that overwhelms you then reach out to me and let’s talk about the ways I can help you as a creative director.

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Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

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About Crystal

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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