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3 Steps to Get the Most Out of Using Images in Your Marketing

Sep 14, 2020 | Content Creation

Without a doubt your product photos are a crucial part of your business marketing strategy.

T

hey’re the first impression people have of your business and brand. Not only do you want to highlight your products in your images, but you want to make sure you’re getting the most out of using them in your marketing. Here are 3 steps to show you how.

1. Highlight a Clear Call-to-Action 

 

Social media has become more and more business-savvy over the years. On platforms like Instagram, you can link your entire product catalog all within the app. You can also turn on shopping features where your customers can buy your products directly from Instagram. Use your images to highlight your product’s unique pieces and then follow up with a clear call-to-action by tagging that product back to your shop. 

 

As a business owner, you want to make the process as easy as possible for potential or current customers. If someone happens to be scrolling on Instagram and lands on your page, likes your product, and wants to buy – you want to encourage that by creating a clear path to purchase. Give your customers the information they need to know – where to go and what to do if they want to buy.

 

2. Understand and Address Customer Concerns

 

Use your product images to show how and where people are using your product. First, you need to understand your customer’s journey. What are their struggles? How does your product help them?

 

When you address customer concerns, it creates relationships and bridges the gap with why customers should click “buy.” Customers want to feel understood. Show that your products are what they need by addressing their pain points in your product images. What does your product solve? Dry skin, prevents aging, decor for a new home, vintage and classic style, dressing up a casual outfit. Whatever it is, you want to make sure that your ideal audience needs it. 

 

Anything that you think your customers can benefit from, share. They will appreciate your transparency and can rely on you to tell them what they need to know.

 

3. Share What Makes Your Product Unique

 

Don’t hold back when it comes to sharing what makes your product different from the rest. Show the combined ways it can be used outside of the unconventional or the ways that it is unique to your audience. People want to know why they need another product. Use your images to highlight those points.

 

It always helps to think outside the box. How can you display your photos in a way that will grab someone’s attention? What about your product is so unique that someone should buy it? When trying to get the most out of your images, these are questions to consider—plan on how you want to capture your products through photography.

 

Conclusion 

 

You get the most out of using your images in marketing by making the path to purchase more accessible for your customers. Tag your products in your social media photos so that it’s a quick tap of a button that leads them to where they need to go. Understand what it is they need and share why they need it. If you have any questions or want help brainstorming new ideas for your images, let me know! We can also connect on Instagram

 

 

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About Me

 

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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