3 Tips to Keep your Photos Consistent
One of the toughest things when it comes to shooting your own product photos is consistency.
ssues with lighting, style, and brand message cohesiveness are common for D.I.Y.-ers.
So today, I’ve got 3 tips to help you achieve the seemingly effortless flow among your photos that you’ve seen on your favorite Instagram accounts.
Same Time, Same Place, Every Time
The quality of natural light changes throughout the day and with your location, so it’s essential to have a designated time and place for consistency in your photos. When I used to shoot at home, I knew that I could shoot between 9 and 1 with good light. Now that I share studio space with another photographer, I’m always at the studio between 10 and 2 to maintain the lighting quality in my clients’ images. We professionals make this a priority, so follow our lead and set aside that specific time and place for your own photoshoots and keep to it. I can’t stress enough how huge this will be for solving many of your consistency issues.
Rotate Through the Same Backgrounds
Using the same backgrounds repeatedly might sound a little boring at first, but I promise this practice will help immensely in creating the visual consistency you’re looking for. The easiest way to do this, of course, is to use white. If that works for your brand, perfect! But to branch out a little more, think about your brand colors and elements, select a few to feature, and then invest in coordinating backdrops. For example, your brand might have the main colors of white and tan, and you might decide that marble also fits your brand style well. A good photoshoot shot list for your brand would then ensure a mix of these 3 backdrops throughout the shots for a little variety within an overall very cohesive look. (The Create Your Content Kit that I teamed up with Natalie of Beau and Arrow Media to make has great information on planning a shot list if you need help with that.)
Rotate Through the Same Concepts
Just like with your backgrounds, sticking with a few concepts to use over and over will promote unity throughout your images, too. So if you sell oils, images of your products would obviously be key. But repeatedly interspersing those pictures in your Instagram feed with photos of your oils in a pretty living space, people using the oils, and behind-the-scenes work would create a consistent overall brand message and also help you always know what photos you need to shoot.
These visual consistency tips are simple, but they really do work. I know because I always use them myself! And if you’d like to learn even more about consistent content, in addition to lots of other content creation tips for subjects like shot lists, scheduling, and captioning, make sure to check out the Create Your Content Kit I mentioned above.
And here’s a special offer! For the next 5 days (though June 9, 2020), the Create Your Content Kit is available as part of a bundle of over 70 courses made by influential female entrepreneurs for up-and-coming female entrepreneurs. The entire bundle costs $99, which is the cost of the Create Your Content course alone. At under a dollar and half per course, this is an unbelievable deal for product businesses that are ready to take off. But this bundle is only available for a short amount of time, so if you’re interested, don’t miss this opportunity!
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