Ask for This in your Next Photoshoot!
Would you like to have more control over the outcome of your next photoshoot, ensure a more successful result, and experience a more seamless client/photographer relationship?
hen you need…drumroll, please…a photoshoot shot list.
So what is it, and why do I talk about it so often? A photoshoot shot list is basically a clean, crisp outline of what a photoshoot will look like through the photographer’s eyes. It includes important items like the setups and props to be used and the types of photos to be taken. But more than that, a shot list provides an opportunity for the photographer to clearly communicate their vision and for the client to decide if it matches what they’re hoping for.
As a client…
…a shot list is an especially important tool to develop trust and rapport when you are in the initial phases of working with a photographer. The shot list will let you know whether or not your photographer has understood what you’ve tried to communicate about your shoot and make needed adjustments BEFORE any pictures are taken. In this way, you and your photographer will both be more satisfied with the results. And what often happens over time when you start out with shot lists and good communication is that you’ll actually be able to phase them out eventually. With my retainer clients who I do shoots for on a regular basis, shot lists have become more about helping me organize everything, and the clients usually don’t even look at them anymore. They know me and my process and we’ve worked together enough times that they feel comfortable just handing their shoots over so they don’t have to worry about them anymore. But until you’ve developed that level of confidence in your photographer, the shot list will save you both from a lot of problems.
And if you’re a photographer reading this…
…let me tell you why you should consider using a shot list whether your client asks for one or not. When I started off as a photographer, I didn’t yet feel confident around what my ideal client would be looking for in a photoshoot, and I was looking to the business owners to tell me what they needed. And in the process of texting and emailing back and forth with clients, ideas sometimes didn’t get translated from their brain to my brain or vice versa correctly and those photoshoots didn’t turn out at 100%. That’s when I discovered how much the shot list helped to bridge the gap between two creative personalities and ensure that my clients and I had the same overall vision. Plus, I also found that the shot lists were catching small detail issues that might not otherwise have come up. For instance, when I listed marble on a shot list, a client who had forgotten to tell me that they really didn’t like marble was able to bring that up before the shoot instead of after when they got images with marble in them. So the shot lists became a huge way to improve my photoshoots and assure my clients that they would receive a gallery of images they were over the moon about and would be able to use right away. Yes, shot lists require more work up front, but I can tell you from experience that the effort will be well worth it when you are able to be organized and confident in delivering your client exactly what they need.
So remember that whether you’re the client or the photographer, using a shot list to make sure all of the photoshoot bases are covered and all of the essentials are communicated will create a better experience and a better outcome for everyone. Guaranteed.
And if the idea of developing an ongoing collaboration with a photographer and taking the weight of photoshoot planning and execution off of your shoulders is appealing, let me mention a few more details about my monthly retainer program. I know a monthly retainer program may sound crazy, expensive, and overwhelming. But really, it’s supposed to be everything but that! It allows you to truly partner with me on building a brand profile that has all of the right colors, items, and feels to embody your brand message. It gives you consistent new content for your social media and other marketing objectives. It provides an opportunity to add on other fun forms of visual expression I offer, like illustration and stop motion videos. It saves you money with discounted shoot rates. And it lets you know you have someone who is overseeing your content direction and is there to support you, which frees you up to focus on other aspects of your business like creating more products and connecting with your customers. If the monthly retainer program sounds like it might be a good fit for you and your business, let’s talk!
Share this post: