Taking Product Photos One Step Further
You’ve got some great product photos. What’s next?
n today’s world, it’s not enough to just have a fabulous product and beautiful product images anymore.
With all of the tools and resources out there for learning how to have and use fantastic images, lots of businesses do. So if you’re planning to run any type of ads on Facebook or Instagram, let me share with you 3 ways to take your photos one step further and stand out just a little bit more with your business. These methods are commonly used by a lot of bigger organizations, but they’re within reach for the rest of us, too.
Do not do your graphics yourself, my friend. Now when I say this, this doesn’t mean that I’m not still a big advocate for using Canva, because I am. Canva is great for assembling your social media images and the like. But if you want to stand out, you need a graphic designer’s artistic visualization to help you create the brand elements and templates for a unique and cohesive overall visual appeal. On my website, for example, you’ll see right away that I’ve got these little leaf elements everywhere, and they’re throughout my social media, too. These leaves are elements that were created for my brand by a graphic designer that I can plug in throughout my content. Graphic designers can also create motion elements, illustrations, and other visual concepts that will put that extra touch on your marketing materials.
Let’s look at the subject of illustration a little more. I’ve started providing illustration as an option for a lot of my clients because it adds a fun personal element and turns a plain image into something with a new type of visual appeal. Adding different illustrations to even a single photo can give you a lot of options for content. You may have seen illustration examples like expression marks added to someone’s face or a drawn hand around a real product. And you can expect to see more and more examples of illustration popping up, because this is a growing trend in the small business community.
You can also take your photos a step further by patching them together into a stop motion. I’m not talking about a recurring loop like a .GIF but rather a series of captured pictures that tell a story. Because they are so detailed to create, stop motions do require more time and staging and, therefore, can cost more than graphic design or illustrations. But you might find the investment worthwhile since video in general is converting so well these days and stop-motion videos are definite attention-grabbers.
With the increased popularity of stop-motion, there are now photographers who specialize in nothing but this style of photography/video. Here are some links you can check out:
Stop Motion Darcy – One of my favorites. She’s been doing stop motions for a long time and has a very intricate style.
Graphic design, illustration, and stop motion have the potential to level up your business’s visual presence, keep you abreast of new ways to attract clients, and help you get noticed amongst your competition. But are you not sure if these visual additions are right for your business? Consider the examples I’ve provided here, and then let’s talk to see if one or more of them would be a good fit for you and your brand. And I’m currently offering an introductory price to stop motion, so if you’re interested, now is a great time to move forward with that!
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