We all know you’ve got to spend money to make money. But when you’re a business owner looking to invest for growth, it’s easy to find yourself pulled in a lot of different directions. Let me share the investment spots in which I‘ve gotten the most value for money.
Things come up. Whether it’s waiting on rebranded labels, shipping problems, or damaged products, there are lots of random issues that can cause problems with your photoshoot.
However, as a product photographer, I’ve noticed there are 2 specific things that seem to come up pretty regularly to keep small business owners from getting the results they were hoping for from their product photoshoot.
Is your product shoot budget a bit smaller than you would like? I
know it can be very difficult to come up with the money for a full professional product shoot of everything you offer all at once.
So let me give you the suggestions I’ve given a lot of business owners who are unsure about how to get their professional product shoots done on the budget they have.
I work with A LOT of product businesses. In fact, I’ve worked with 150 this year alone!
And even today in a world full of branding and marketing info, there’s one mistake I still see product business owners make all the time.
Good photography is so important for your business… but it isn’t everything.
Sometimes business owners who have invested in photography can find that their images aren’t really working for them or that their business isn’t moving forward as a result like they had hoped.
As a person who has crossed paths with A LOT of business owners wanting to make the most out of their photos, I’ve found that there are a few key things that need to be in place in order for images to have the desired effect for a business. So here’s what you can do to up the productivity of your photos.
SEO stands for search engine optimization.
Your SEO ranking has to do with how Google and other search engines pull up your website among the millions of sites out there on the world wide web. And when you upload an image to your website, you have the opportunity to do a few key things that will increase your SEO.
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