The BlogBecause a pretty picture won't do everything for your product to sell. Lets talk about what else you need!B ecause a pretty picture won't do everything for your product it is important to understand the sales cycle and where photography...
Everyone has distinct likes and dislikes, and our brains all work in different ways. But as business owners, we’re all looking for the tools and systems that will allow us to run our businesses in the best way possible.
I just hit my 6th year in business, and I have spent so much time over those years trying to figure out what tools and systems were right for me. I wanted to get organized, have tools that work for the way I individually think and like to see information, and have a system that would allow me to scale my business. It’s only been in the past little while that I’ve finally gotten down to a method that really works for me, my team, my clients, and my partner in my other business, Creative Boss Method. Since business owners are often curious about tools others are using and whether or not they might be a good fit for them, here I’m going over my four favorite business tools and how I use them in my now successful system.
Many businesses are pivoting right now due to COVID-19. With so much uncertainty in the economy here in the US and around the world, businesses are having to shift into what’s going to work in the current circumstances with what they can control. And I’m right there with all of the small business owners figuring out how to work at home on lockdown with my kids while the schools are closed. I’ve had to make some quick adjustments, and I wanted to share the things I’m specifically focused on in the hope that they might help you, too.
I’ve been in business for 6 years!
In those 6 years, I’ve been on cloud nine, ready to throw in the towel, and everywhere in between.
I’m about to get super real here with my reflections and 20/20 hindsight, but I have to own that I’m grateful for all of the business experiences I’ve had because they’ve shaped where I’m at today. And my hope is that by sharing these thoughts, you might get some encouragement and clarity around things going on in your business.
We all know you’ve got to spend money to make money. But when you’re a business owner looking to invest for growth, it’s easy to find yourself pulled in a lot of different directions. Let me share the investment spots in which I‘ve gotten the most value for money.
Things come up. Whether it’s waiting on rebranded labels, shipping problems, or damaged products, there are lots of random issues that can cause problems with your photoshoot.
However, as a product photographer, I’ve noticed there are 2 specific things that seem to come up pretty regularly to keep small business owners from getting the results they were hoping for from their product photoshoot.
Is your product shoot budget a bit smaller than you would like? I
know it can be very difficult to come up with the money for a full professional product shoot of everything you offer all at once.
So let me give you the suggestions I’ve given a lot of business owners who are unsure about how to get their professional product shoots done on the budget they have.
I work with A LOT of product businesses. In fact, I’ve worked with 150 this year alone!
And even today in a world full of branding and marketing info, there’s one mistake I still see product business owners make all the time.
“How do you do it all?”
“How did you get where you are in your business?”
People sometimes ask me these questions, and the answer really comes down to mindset and the things I choose to do every day.
So I want to touch on how I’ve personally changed my own business mindset for success and some of the habits I’ve developed for getting stuff done.
Let’s sharpen up your shop’s image with images!
If you have a product shop, it’s the place to which you are driving all of your marketing and traffic and where people will come to find those fabulous items that only you can provide.
But even though they are so important for product creators, sometimes these shops don’t get refreshed as often as they should. Here are 4 common areas of product shops that I frequently see could use some updating.
Good photography is so important for your business… but it isn’t everything.
Sometimes business owners who have invested in photography can find that their images aren’t really working for them or that their business isn’t moving forward as a result like they had hoped.
As a person who has crossed paths with A LOT of business owners wanting to make the most out of their photos, I’ve found that there are a few key things that need to be in place in order for images to have the desired effect for a business. So here’s what you can do to up the productivity of your photos.
SEO stands for search engine optimization.
Your SEO ranking has to do with how Google and other search engines pull up your website among the millions of sites out there on the world wide web. And when you upload an image to your website, you have the opportunity to do a few key things that will increase your SEO.
BlogLet’s think of the things that provoke someone to buy from you. Whether it’s a $20 body butter or a $50 necklace, there is a formula to why someone would buy from you, and photography helps drive that home. It’s a piece of a very important...
BlogIn case you've missed the first 50 blogs I've written, I am all about education. Part of that is learning to work with one another. If you're new to the business or have always had a friend help you out, you may get a bit of anxiety when it...