Many businesses are pivoting right now due to COVID-19. With so much uncertainty in the economy here in the US and around the world, businesses are having to shift into what’s going to work in the current circumstances with what they can control. And I’m right there with all of the small business owners figuring out how to work at home on lockdown with my kids while the schools are closed. I’ve had to make some quick adjustments, and I wanted to share the things I’m specifically focused on in the hope that they might help you, too.
I’ve been in business for 6 years!
In those 6 years, I’ve been on cloud nine, ready to throw in the towel, and everywhere in between.
I’m about to get super real here with my reflections and 20/20 hindsight, but I have to own that I’m grateful for all of the business experiences I’ve had because they’ve shaped where I’m at today. And my hope is that by sharing these thoughts, you might get some encouragement and clarity around things going on in your business.
“Scaling your business.” What does that even mean?
A lot of people think of scaling as hiring actual employees, but really scaling is about finding whatever avenues will work to run your growing business faster and more efficiently, leaving you with the time to keep growing your business.
Before founding Crystal Clear Creative Studios, I actually worked in HR for over a decade. So based on my corporate and entrepreneurial experience, here are my top 3 tips to make hiring and outsourcing a good experience so you can successfully scale your business.
How was your 2019 business year?
Let me tell you about mine.
Today I’m sharing the top 3 turning points for my business in 2019, and maybe my takeaways will spark something for you and your business in 2020.
Is your product shoot budget a bit smaller than you would like? I
know it can be very difficult to come up with the money for a full professional product shoot of everything you offer all at once.
So let me give you the suggestions I’ve given a lot of business owners who are unsure about how to get their professional product shoots done on the budget they have.
I work with A LOT of product businesses. In fact, I’ve worked with 150 this year alone!
And even today in a world full of branding and marketing info, there’s one mistake I still see product business owners make all the time.
“How do you do it all?”
“How did you get where you are in your business?”
People sometimes ask me these questions, and the answer really comes down to mindset and the things I choose to do every day.
So I want to touch on how I’ve personally changed my own business mindset for success and some of the habits I’ve developed for getting stuff done.
Let’s sharpen up your shop’s image with images!
If you have a product shop, it’s the place to which you are driving all of your marketing and traffic and where people will come to find those fabulous items that only you can provide.
But even though they are so important for product creators, sometimes these shops don’t get refreshed as often as they should. Here are 4 common areas of product shops that I frequently see could use some updating.
Good photography is so important for your business… but it isn’t everything.
Sometimes business owners who have invested in photography can find that their images aren’t really working for them or that their business isn’t moving forward as a result like they had hoped.
As a person who has crossed paths with A LOT of business owners wanting to make the most out of their photos, I’ve found that there are a few key things that need to be in place in order for images to have the desired effect for a business. So here’s what you can do to up the productivity of your photos.
SEO stands for search engine optimization.
Your SEO ranking has to do with how Google and other search engines pull up your website among the millions of sites out there on the world wide web. And when you upload an image to your website, you have the opportunity to do a few key things that will increase your SEO.
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