Why Do You Need a Photographer?
Yikes, friends! The competition is fierce!
one are the days of being able to set up a so-so website for online presence and run around handing out business cards.
When you hand out a business card nowadays, you can bet a week’s income that the recipient is going to turn around and look you up online for credibility about what you say. And the state of your website will either attract them or deflect them from hiring you, buying your product, etc. This is where the investment in good photography can make a huge impact on whether your visual game is on point and whether you’ve given your brand the visual credibility it deserves.
Of course, not everyone can afford to have an actual photographer on their payroll, but you can cost-effectively outsource your photography needs to a competent professional. Then you have someone you can rely on to be the subject matter expert for your visual needs. They can help you build your brand and social media, and you can rest assured that your imagery will get the compliments, attention, and recognition that will lead to the increase in sales and loyal customers that you’re looking for.
And it can be very easy to develop an excellent working relationship with a photographer who then becomes a trusted partner in showing your brand online. For example, there are certain clients that I work with on a continual basis throughout the year because they know that I’ve got pricing that I works for them, I understand their brand, I keep their information on file, and I even store some of their props at my studio to eliminate reshipping fees. All of this helps things to flow easily around their photography needs.
I’m not telling you to get a photographer because I’m looking to make money myself. Girl, I’m asking you to get a photographer because you want a thriving business and to get your product or service into the hands of the moms, the wives, the Millennials, and all the other people out there who will benefit from it. You want to stand out above any half-done websites, things that haven’t been professionally thought all the way through, or photos that were shot quickly with no skill. I admit that if you’re a service provider, you might be able to survive with some stock photos and just a few branded images. But because social media has made it so easy to own and advertise a business, even then good photography will get your service better attention.
And trust me, I’m talking about all of this from experience. I wish I had a screen shot of the website I started out with years ago. Oh, boy! That site compared to what my site is today are a night and day different. So please know that I am by no means placing any judgment or wanting to discourage you by talking about this need for professional photography if you’re not there yet. But I do want to make you aware of the benefits so that as you have opportunities to uplevel your business and separate yourself from the competition, you’ll know why it could be an excellent idea to invest in this area. Your photographer can help you ensure that your imagery is always fresh and that you stay visible in a world where everyone’s going to go looking for you online.
If you’re still continuing to develop your business and trying to figure things out, I’ve got a helpful series of creative business workshops, booklets, and bonuses that I put together with Kayla from Ivory Mix Stock Shop. And don’t forget to check out my Business Resources page, where I’ve got my courses listed along with free tools I have to help you grow your business.
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