Things that are Making your Business Look Unprofessional
Sometimes it’s a struggle to get a small business off the ground in today’s super competitive world.
o as a photographer and business owner, I’m going to talk about the awkward elephant in the room: the things that make your business look unprofessional.
Small business owners have access to better quality photos, videos, websites, and branding than ever before, and customers/clients will often skip over businesses that don’t LOOK like they are professionally run. So to be able to make the living you want, charge prices that reflect the value of what you offer, and show the expertise you have, here are some important things to avoid.
People are just not going to respond well to a poorly-lit image. If you post one on Instagram, people won’t like or follow, which means Instagram won’t see your post as something of value and bring it up in more feeds. And when your post isn’t showing up, you’re not getting the traction you’re looking for to build an audience. It’s the same for Pinterest. If you’re trying to pin a poorly-lit image for a blog post or item for sale and you’ve got a competitor with a similar pin and more appealing photo, you better believe that people will read their blog post or buy their product over yours.
So what should you do if you’ve realized you need to make the investment in either getting better at taking photos yourself or having somebody take photos for you? A few months ago, I actually did a blogcast on this particular topic. It’s full of suggestions so that even if your photography budget is small, you’ve got good options.
There is a certain finesse professional flatlay photographers develop in order to make a desk that is strategically full of beautiful things not appear too busy. It can be frustrating if you’ve tried to recreate something similar only to have it feel clumsy and cluttered. But here’s the good news: this visual balance skill can be learned! You can shoot images that feel clean and uncluttered by knowing about concepts like optimal product placement, amounts of white space, and other rules of composition. My Flatlay Method Ecourse has this information and so much more to help improve your product photography skills. Or you can, of course, hire a professional like myself to find that perfect balance for your images.
Let’s talk about inconsistent style. If you look at your Instagram page and you’ve got quotes in various fonts, assorted image styles, or lots of different colors, it gets really hard for people to see clearly what your brand is and how you’re trying to show up. Now I’m not suggesting you need to pay several thousand dollars to have a branding expert help you. But you do need to decide what fonts, image styles, and brand colors you want to stick to and use them across the board.
Mixed Prop Styles
And speaking of style, I also need to mention prop styles. You’re going to want to get organized here, too. If you shoot your product with cute French Country style props one day and then use a sleek, contemporary desk for your images the next day, your pictures aren’t going to fit together. So pick a general prop style and go with it. You also need to decide if you’re a silver or gold girl and only use that metal. But once you’ve picked your basic prop style, colors, metal, etc., it’s easy to snag similar items in your favorite stores or online that will consistently blend together in a beautiful way and look like thought and intention was put into their selection in every image.
I know it was some tough love today. But I want your business to grow with the right kind of customer/client and get the attention it deserves! If I covered an issue you’re currently having in your business here, I really encourage you to check out the blogcast on budget photoshoots and my course mentioned above. I’ve also written posts about how to have a successful product photoshoot, afford models if you need them, and work well with a photographer. Plus, you might also want to look at my free workbooks on styling with intention and fixing problems in your images.
I hope this information is helpful to you in building your brand’s visual appearance! I would love to hear from you in the comments below if you have additional questions or want more information about looking professional online. And to catch what I’m doing each week, head over to my Instagram, find me on IGTV, or subscribe to my blogcasts on Spotify or iTunes.
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