The Best Tips to Instantly Improve Beauty Product Images
I have worked with a lot of beauty brands over the last few years with different budgets and different brand styles.
nd after working with so many brands, I’ve gathered some tips that consistently lead to better beauty product photos.
I feel these tips are so important because when you’re taking the opportunity to do a photoshoot, you want to make sure you get the most from it and that your products are shown in a beautiful way. And here’s the best part: the tips I’m going to give you below are actually things that are in your control and not dependent on a professional photographer.
First, let’s talk about DIY labels vs. professional printing. Everyone starts in DIY mode, and that’s OK. But the fact is that making a shift to professionally-printed labels will be a game changer for the quality of your photos. Photography equipment will pick up any fuzziness in the printing of your label, which can then make your whole image seem a little fuzzy. So the clarity of a professional label will instantly improve any image it is in. Professional printing has become much more accessible with many affordable printers popping up all over the place in recent years. In fact, there’s one printer local to me in Phoenix, AZ who is doing an amazing job for a lot of the businesses here at very reasonable rates. But if you have to do your labeling yourself, print several sheets, go through them to find the one that is just as crisp and clear as you could possibly get it, and use that one for your photo shoot.
The alignment of your label also matters. Make sure any products for a shoot have labels that are straight and perpendicular to the lid. It may seem like a rookie mistake, but whether because people were trying to hurry up and get things out the door or picking up a product that was already labeled a while back without checking it over, it can be easier than you might think to send your photographer a product with a label askew. So if you’re applying a label on a product for a shoot and you get it crooked, take it off and do it again or get another jar and try again until you have a product with as perfect a labeling job as possible. And if you’re choosing from already labeled products, stop for a moment to choose the best of the best. It may seem simple, but correct label alignment shows your attention to detail and makes your product as appealing as possible.
Choosing props with the right aesthetic for your brand will also have a huge impact on the success of your photoshoot. If your brand is high-end and minimal, go for beautiful cloth like high quality towels. Even if you just buy two or three of them, that’s fine because you’re only using them as props. Simple brushes and contrasting lighting are also elements that fit this look. If you have more of an everyday, use-at-home brand, you could consider a bathroom vanity or shower/bath setting. You’ll want to choose a nice, clean bathroom with even lighting and pick props you’d normally find in such a place. Whatever you’re going for, hone in on that one, particular look and the props that will support it well.
Investing in great packaging can make for an amazing photoshoot. If you search for examples on Pinterest, you can find some gorgeous images that are just a product and its packaging. And just like with your prop selections, make sure to be intentional about your product packaging and what you want to say with it. Whether your brand is boho or colorful with a lot of pop, make an investment in packaging that supports your vibe and send it along with your products to your photographer to increase your photo options.
Less is More
If you are taking your own beauty product photos, this tip is for you. It can be easy to overclutter an image, but when you want to have customers focus on the value and work you’ve put into your product, less really is more. If you put your props together, set your product down, and can’t figure out what your eye is supposed to focus on, you’ve got too much going on. Having less will help put the emphasis where it needs to be: your product. (For more info on composing your own product photos in a flatlay format, you can always check out my ecourse, The Flatlay Method.)
Send Multiple Items: Sending multiples of a product to your photographer will open up some fun options for styling, particularly laying the items out in an interesting way like below.
Managing Liquids: Draining oils or other liquid products before shipping can ensure that your photographer doesn’t open a mess when they get your package. If you want to keep the liquid in a container, make sure to double seal it. No one wants a photoshoot to be delayed or scratched altogether because of ruined labels and packaging.
So if you’re catching the rhythm here, making sure that you’ve taken care of how your product itself looks is going to make a massive difference in how your product photos are going to turn out. Not everything is in the hands of your photographer, so use these tips to do your part in contributing to the success of your photoshoot. If you have any questions about what you can do to improve your labeling, packaging, or product photo composition, feel free to leave me a comment below or catch me over on Instagram!
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