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4 Business Mistakes To Avoid for Quicker Growth

4 Business Mistakes To Avoid for Quicker Growth

4 Business Mistakes To Avoid for Quicker Growth

4 Business Mistakes To Avoid for Quicker Growth

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

We all make mistakes, and (hopefully) learn from them. Sometimes these mistakes can be avoided if we take the opportunity to learn from the mistakes of others! This is the reason it was so important to mastermind inside the Creative Boss Society. It gives you a moment to be vulnerable about potential mistakes, get feedback and insight on how we all run our business AND hear from other experts so we can recover quickly!

Continued… 

Here are four common mistakes to avoid in your business: 

  1. You’re doing “all the things,” but none of them well. As the old adage goes,”A Jack of All Trades is a Master of None.” Instead of spreading yourself thin, find your focal point.
  2. You’re not marketing enough times to get your audience to buy in and pay attention. Unfortunately, in this day and age, people tend to have shorter attention spans – but by making your product, and business, more visible in your marketing, you increase the opportunity to obtain their attention.
  3. Chasing the “next best thing” – in other words, trying to provide an additional service or build a membership instead of honing in and perfecting your current service and offer(s). Instead, take in customer and professional feedback, elaborate on your current offer(s) and find a way to make a better package. Don’t split time trying to create something else; focus first on your initial product.
  4. Becoming paralyzed and lost in your sense of direction. Lack of goals or clarity around your offer(s) and product can cause this.Take the time to brainstorm and really solidify your intent with your product.

Check out the Freebies Vault! Inside are 4 key guides and step by step strategies you can use to aid in solving and learning more about having a success business. Bonus! They are key in avoiding these business mistakes mentioned in todays episode:

  • 90 Day Goals
  • Time Management to get back control of Productivity
  • Develop your Creative Sales Rhythm
  • Offer That Sells – going back to the drawing board to fine-tune things and recenter with the core of what you want to do

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Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

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About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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How To Show Up As An Expert

How To Show Up As An Expert

How To Show Up As An Expert

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

Today on the podcast I am sharing my top 5 tips on how to show up as the expert in your field now. 

First, you need to define your zone of genius. So you are a photographer, content creator, product boss or web designer. Great! That is good to know but you need to take it a step further and know the ONE thing that you do really well that will help you create that position of expert to other people. As a photographer that could position yourself self as a photographer who specializes in product photography with an emphasis on flat lay product photography. This is getting really specific and giving you an area to market your expertise. 

 

Next, you need to make your communication clear. When you are talking about what you do you should always be very clear about what you specialize in. When positioning your content, by the language you use, your “elevator pitch”, your bios on social media, everything! It should CLEARLY state what you are an expert at. 

Give more than you take. ALWAYS. Giving mediocre and generic tips aren’t cutting it anymore. People want VALUE. When you give tips they should be worth something. They should be specific to your expertise. 

Along with giving more than you take you also need to show up and be helpful! This is hard. It sometimes takes a little bit to see the fruits of your labor in this area but don’t give up. You have to develop trust and you do that by showing up and being helpful consistently. This is the only way they will truly see what you have to offer. Make sure you are always offering a quick and easy solution. 

Lastly, show up confidently and be REAL. You can do this by talking about the thing you know and know WELL. Wrap it into realistic stories about yourself. Be real. People crave real. Show up imperfectly. Showing some flaws will pull people into you because it makes you relatable. It allows them to see that they can one day be at the point you are or they can afford you because you were once just like they were. That relation is gold. 

When you take these five tips and put them into action your customers will start to see you as the expert in your field and will come to you for all their needs.

One of my favorite ways to show up confidently and real is Instagram stories. It’s my jam. If you are looking for some tips around stories pop on over in my inbox and I am happy to share! I also want to invite you to The Creative Boss Society where we meet twice a month making sure you get the strategy you need and the accountability to execute on it. I offer support around exactly what you need to grow every month.

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

Keep Listening

About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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Why You Need to Refresh Your Images Regularly

Why You Need to Refresh Your Images Regularly

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Why You Need to Refresh Your Images Regularly

The online world is constantly changing – adjusting to new trends, new technology, and new content regularly is a must in your business.

A

s a business owner, you must be focused on staying relevant to your audience. 

Adding and Refreshing

Repurposing old image concepts or replacing old images with brand new ones keeps things fresh and current, right?

 

Doing this also keeps potential customers on their toes, looking out for your latest products and trends. If your images stay the same, your customers may struggle to know if you’re still in business, creating the products they love.

 

So how do you know when its time to refresh your images? You know it’s time for a refresh if you notice your website or storefront is out of date, sales have slowed down or maybe you’re running out of images for new Ads. So, here are a few reasons why you should change up your images regularly so you can move forward confidently!

 

Trends and Styles Are Ever-Evolving

 

Most of us know that trends and styles are always evolving and as a business owner you need to stay up to date for your audience. Many consumers want the latest and greatest of products and they look to you to bring it to them. Keeping your images fresh and up to date can affect what your customers buy from you. It also helps them to determine if your product is something they can benefit from at that time.

 

As you stay up-to-date on the latest trends, you keep your customers engaged and you develop long term loyalty. They can trust that you will inform them of your new products every time you launch. This also drives traffic back to your website each time you update your images. It’s your loyal customers that will keep coming back to see what products you’re launching next.

 

Large Amounts of Marketing and Testing What Works

 

If you’re in the middle of launching a new product, the best thing to do is market as much as you can to see what works. As an online business owner, your customer’s first interaction with you, your brand, and your product are your photos. Utilize as many different images as you can but continue to tell your brand’s visual story. Show your audience every angle of the product you’re selling and be as transparent as possible. When you are clear with your message, visuals, and brand, your customers have a better idea of what to expect before they submit an order – especially since they cannot physically see your product for themselves. When you’re constantly updating your images and putting out fresh content, you continue to place yourself as an authority. This is also a popular marketing tactic if Facebook and Instagram Ads are a focus for quicker growth. You will find that you will test out certain images and copy to see what your audience responds best to for quick growth.

 

You Have a Seasonal Product

 

Every year when the holidays come around, any store you walk into has already been decorated to fit the occasion. The same should go for your business. If you’re running a campaign with a specific theme or you are selling seasonal products, then you need the photos to fit those items.

 

Display your visual theme using props and relatable elements to add to the story. Your audience needs to relate to you or your brand before they ever decide to purchase from you. Something as simple as switching out your images to fit the campaign theme or seasonal product can make a huge difference in whether or not a customer will buy your product.

 

It’s Time for a New Look

 

The day you decide to change up your brand or give it a complete makeover, you will need fresh photos to fit your new style. It’s easy to get into a brand change. We have all been there. So, when you start changing your brand colors, style, and even your products – it’s time for an update. Maintaining consistency across the board is an essential way to build brand recognition. If you’re giving your business the complete makeover, then you need to make sure you do the same across your entire brand. Consistency is key.

 

Conclusion

 

Constantly keeping up with your photos can take a lot of work if you’re not prepared. This is why you should always plan to have enough content to cover you for a few months. Life happens and you never know when you’ll need the extra time to do something else in your business. I get it! You’re busy as it is trying to juggle ALL the things. This is why I’d love to help with your next photography project. From catalog, business lifestyle, to styled photography – I can provide you with fresh new imagery for your brand consistently. Feel free to contact me to schedule a consultation call. We can also connect on Instagram!

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About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

3 Ways to Display a Product in Images for Social Media

3 Ways to Display a Product in Images for Social Media

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3 Ways to Display a Product in Images for Social Media

Social media is one of the best marketing resources you can use as a business owner.

I

f you’re not already utilizing social media in your business, it’s time to get on it, friend. Social media is one of the best marketing resources you can use as a business owner. It’s a FREE and easy way to showcase your products while sharing your brand message with your customers.

 

Before you take your photos, know exactly what it is you want to sell and how you want to sell it. When you understand your customer’s journey, it’s easier to provide them with what they need. This also allows you to tell a visual story in a way that appeals to your ideal customer. There are many ways to capture your product in its best light so I thought I’d share my top 3 ways to strategically display your product in images for social media.

 

Artistic Label & Product Display

While you want your product to be the main thing you present in your photos, don’t be afraid to show off your artistic labels and displays. Use this opportunity to flaunt your cute packaging and decorative labels along with your valuable product. Give your customers an idea of what they can expect when they purchase from you. Advertising the little pieces that make your brand unique is a great way to share your brand’s message, style, and personality. Your current and potential customers will appreciate your transparency.

 

Consider this – display 3 to 5, of the same type of product in one photo. Sticking with odd numbers adds visual appeal and make it easy to direct the eye to where you want it to go. I teach this method in the Flat lay Method e-course. This is especially popular for website banners. Mixing a display of various products allows you to market different things at once. You can also utilize this strategy if you’re selling a full package of products and you want to show what’s included when someone makes a purchase. The clearer you are about your offer, the less confused your buyers will be about you and your product.

 

Lifestyle

The second way to display your products in images on social media would be by using models and implementing the “lifestyle” look. A good example of this would be to utilize a model’s hands to hold your product. It’s one of my favorite techniques to show the texture and application of the item you’re selling. The hands, more specifically, because you can get in closer to the product itself while also tying in the human element.

 

Models are a great way to add the human element to your photos. Remember – people build connections with other people before they decide to buy a product. Your customers could love what you’re selling, but if they can’t relate to you or your product, they won’t buy. Models add that extra touch needed to make your product more relatable. Don’t forget to mix it up. You don’t want all of your photos to be closeups of your product and some hands. Instead, have the model show emotion with their face, body language, etc. all while using your product. Your photos are all about telling a story, so incorporate relatable elements that will give your photos the upper hand (literally).

 

Flat-Lay

The third and most obvious way to display a product in your images for social media is with a Lifestyle Flat Lay. This is my favorite thing because it gives you an aerial shot of your product in its entirety.

 

A solid and well-planned flat lay is great to show texture, the application process, and a variety of tools and supporting items that your ideal customer might find. A flat lay helps them see the product in a way that they would use it on-the-go or at home, bringing it into their real-life spade. If you really want to stretch your creativity and stand out you can use lots of fun paper cut-outs, blocks, flowers and other props for an artistic flat lay that pulls that editorial, high end, commercial look.

 

Flat lay photography can be a lot of fun, but to get the best results, there are a few things to consider. Check out my list of 7 do’s and don’ts for flat lay photography to help you slay the flat lay.

 

Conclusion 

There are many ways to display your product in an image for social media. Plan and implement a strategy before you move forward with the entire shoot. Time is valuable as a business owner so you want to be sure that you’re utilizing it as best as you can.

 

Like anything in life, it takes time to nail the perfect flat lay or product photo so remember to be patient with yourself and to have fun with it. Experiment with different props and colors (related to your brand, of course) and see what works best, what looks good, and what fits your brand. If you think you need some extra help putting together the perfect flat lay, check out my Flat Lay Method Course. I cover the basics of what it takes to make the perfect, Insta-worth images. You can also schedule a call with me if you have any questions or we can connect on Instagram!

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About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

Outsourcing Your Product Photos Pt. 2 – What You Need to Know

Outsourcing Your Product Photos Pt. 2 – What You Need to Know

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Outsourcing Your Product Photos Pt. 2 – What You Need to Know

It’s easy to become overwhelmed with the thought of outsourcing your product photos, especially when you know you can do it yourself.

B

ut overcoming your fear of outsourcing is another hurdle to conquer. It’s normal to feel this way when you’re doing it for the first time, so take a deep breath, overcome your anxiety, and outsource the work so you can focus on other parts of your business.

Here are 3 easy steps to help you let go of that fear:

 

Do the Math

Don’t worry – I cringe too when it comes to numbers, but when you realize the increased sales from better quality equals more money in your pocket – you will be outsourcing left and right. Know that outsourcing your photos means more opportunity to focus on:

 

  • Marketing your product
  • Engaging with your ideal customers
  • Creating more content

 

The payoff will be entirely worth it. Don’t think of investing in another photographer as a waste of money, but rather an investment in your business. Outsourcing your product photos to someone else with the same or better skill set than you will result in a higher Return on Investment (ROI). This is because you’re increasing your productivity levels by doing other important tasks that need your attention. In-house efficiency is vital for business growth, so take advantage of the opportunities to invest in a few month’s worths of photos and see the big-picture results. 

 

Ask Yourself Questions

Ask yourself questions like – would this save me time, stress, and money doing it myself? What can I get in done in that timeframe instead of focusing on trying to take photos? Does it make more sense to focus on marketing, creating products, and driving sales over 4-8 hours trying to do a photoshoot? 

 

When you can answer these questions with a solid answer, really think about the benefits you can have towards growing your company. Be sure you know the answer first before you decide to outsource. Like anything, it’s important to have a plan and a goal in mind. Time is money and it shouldn’t be wasted on things that can be handed over to other professionals in the business.

 

Brand Evaluation 

Another great way to overcome your fear of outsourcing is taking a step back and assessing whether or not your brand is ready to take it up a notch. Believe it or not, our businesses can easily dictate when it is time to outsource. The bank account balance looks good, your crazy busy filling orders, talking to wholesalers, etc. These are all things that indicate your business is growing and it is time to offload them before you fall behind on important tasks like customer service. The sooner you can outsource, the sooner you can focus on what you need to.

 

Conclusion

The fear of outsourcing your work is real. Every successful business owner has had the feeling, but has taken the necessary step for growth – and you can too. Understand that it may take a few trials before you find the right person but it’s all part of the process. Take what you learn and grow from it. It’s important to realize the successes that come from outsourcing your tasks. As business owners, we need ongoing support to help teach us the right things and lead us on the right path towards success. You can’t do it alone and this is why I offer more than just photography services. If you’d like to learn more, I’d love to connect with you! You can also find me on Instagram!

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About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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