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Why No One Is Seeing Your Content & How to Fix it!

by Crystal Hollman | Nov 17, 2020 | Content Creation, Podcast

Why No One Is Seeing Your Content & How to Fix it!

Listen on Apple Podcasts | Listen on Spotify

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

Things mentioned in this podcast episode:

First, the reason why no one is seeing your content is that you are truly not sharing it enough! It’s tough to step back and realize just how many times we need to talk about a particular product, offer or service to get the audience to start to see us as that subject matter expert but it’s often the reasons why no one is seeing your content!

So how could you fix that? Try taking a former blog and pulling out just 1 tip to highlight and refer back to that blog post as the call to action. This gives value, a quick piece of content to post and ties back to what you do to solve their problem. In this episode you will hear me run over several examples of repurposes and tying back your content to what you offer.

Need more support around your content? I’ve got your back with a few easy options!

Continued…

Second, your audience isn’t big enough. That may feel like a duh, thing to say but it’s often very true. Its why one of the key things to do in your business is start first by growing your audience.

To start growing and getting more people in, you can utilize traffic sites like Pinterest to push out both Instagram and Blog related content that leads an audience straight to your freebies! Get them on the list and you in their inbox is key to quick grow and good conversions. Show up and be a resource to others genuinely offer help and your freebies as an option when you see other postings about related struggles that your product or service can solve. You can set a timer and pop in to various facebook groups and be engaged in questions that are going on involving your ideal client.

Lastly, your images and graphics aren’t appealing! Ouch, I know! But its very very true. This is why there are stock shops and templates out there to help you grow your business visually. I would do you any justice as a Photographer and Creative Director if I didn’t stop and say hey, you need to take a look at what you’re putting out there.

You should take a moment to gather together a set of 10-15 graphics that are already customized and set up to fit your brand. Then, rinse and repeat!

Let me know how I can support you and grow your business and get your content up to par so that you can get your stuff out there and people can start buying the products and things that you have to offer because we both know they are amazing.

Ready to outsource and take this off your plate? Start the year off strong for any product launches with a custom photoshoot by booking a call with me to see how I can help you develop eye catching content or maybe you’ve used the heck out of all of those photos it might be time for a refresher.

You can catch past episodes, tips and resources here on the website or any podcast platform including Itunes and Spotify. I strive to bring you the best content, marketing and business owner tips to keep you clear and on the path toward success.

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

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5 Ways to Educate Your Influencers For Better Visual Branding

by Crystal Hollman | Oct 5, 2020 | Business Ownership

The Blog

5 Ways to Educate Your Influencers For Better Visual Branding

Product companies (like yourself) often turn to influencers or friends of many levels to promote their product, get reviews, and photos of the products in action.

hile they’re doing you a huge favor, don’t forget it’s okay to set some ground rules to ensure you’re getting exactly what your brand needs. Here are 5 ways to educate your influencers for better visual branding!

1 – Set Guidelines

It’s completely fine to list a few do and don’ts of how you want your product used in a photo. For example, if you design a pillowcase meant for indoors and preferred it not used outside, say so. The good ’ole saying, “you don’t know what you don’t know” rings true here. The influencers you work with can’t read your mind. Layout the ground rules as clear as you possibly can to avoid any confusion or misunderstanding. Otherwise, your product will be used in a completely different way than you want it too. Collaborating with an influencer is a great way to put your product in front of new eyes. But in the end, it’s your product, your brand, and your business name that’s being promoted. Don’t shy away from setting guidelines if you need to.

2 – Review Their Style

Like anything, do your research first before working with an influencer to promote your products. Review their style and see if it aligns with your business and brand. Don’t assume they will shoot or edit the same way you do. You want their audience and yours to relate to the influencer, what they stand for, and their message. Putting your products in front of new audiences is a great way to reach new customers. It does you no good to collaborate with an influencer with no similarities to your brand message or mission. Their audience won’t get it, and neither will yours. Be sure you’re working with people that have the same style as your business and brand.

3 – Require Quality

It’s your product that you’re sharing with the world, and it’s a reflection on you how it comes across to an audience – whether it’s you, a friend, family member, or influencer who is promoting it. Ask about the camera they use or what version of the iPhone they have. Always require quality as a business owner. A product photo is the first impression of your business. Whether the picture is of high quality or not, it reflects you and your brand. Although the image may be a fun one, it’s still a business that you’re running, and the product photo needs to be somewhat professional. A quality image also shows that you and the influencer care about the product. A blurry image may come off like you don’t care and ultimately isn’t as reliable as one that is clear.

4 – Save Image Quality

When you’re working with others who are promoting your product and taking photos with it, you’ll want copies to add to your portfolio, website, social media, etc. To save the image quality, have the person you collaborate with send you an email or upload the images to dropbox to avoid diminishing the image quality. The bigger file you can work with, the better it will be for you to make any additional edits. The digital journey is just as crucial as the photoshoot itself.

5 – Stay Consistent

Even though someone else may be taking photos with your product and you plan on using them for your personal use, you still need to keep consistency in mind. The more you’re consistent across the board with your photos, the more you build brand recognition with your ideal audience. Consistency is key, so feel free to add your own tweaks to the images you receive to keep your social media feeds consistent. Your audience then begins to realize your brand just by looking at a photo.

Conclusion

Don’t be shy when it comes to educating others on how you want your products showcased in photos. It’s your hard work on display. Collaborations are a great way to reach a wider audience, but be sure that you team up with someone who aligns with your message and mission. Ideally, the influencer will have an audience that knows, likes, and trusts them and would be more than willing to check out your product if they’re promoting it. If you’re trying to find a better way to educate your influencers for better visual branding, check out my favorite Mind Map Tool. Get your ideas in order and better communicate with someone you want to collaborate with. If you have any questions or concerns, you can leave me a message. I’d love to help get you on the right track. You can also find me on Instagram.

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3 Steps to Get the Most Out of Using Images in Your Marketing

by Crystal Hollman | Sep 14, 2020 | Content Creation

The Blog

3 Steps to Get the Most Out of Using Images in Your Marketing

Without a doubt your product photos are a crucial part of your business marketing strategy.

hey’re the first impression people have of your business and brand. Not only do you want to highlight your products in your images, but you want to make sure you’re getting the most out of using them in your marketing. Here are 3 steps to show you how.

1. Highlight a Clear Call-to-Action

Social media has become more and more business-savvy over the years. On platforms like Instagram, you can link your entire product catalog all within the app. You can also turn on shopping features where your customers can buy your products directly from Instagram. Use your images to highlight your product’s unique pieces and then follow up with a clear call-to-action by tagging that product back to your shop.

As a business owner, you want to make the process as easy as possible for potential or current customers. If someone happens to be scrolling on Instagram and lands on your page, likes your product, and wants to buy – you want to encourage that by creating a clear path to purchase. Give your customers the information they need to know – where to go and what to do if they want to buy.

2. Understand and Address Customer Concerns

Use your product images to show how and where people are using your product. First, you need to understand your customer’s journey. What are their struggles? How does your product help them?

When you address customer concerns, it creates relationships and bridges the gap with why customers should click “buy.” Customers want to feel understood. Show that your products are what they need by addressing their pain points in your product images. What does your product solve? Dry skin, prevents aging, decor for a new home, vintage and classic style, dressing up a casual outfit. Whatever it is, you want to make sure that your ideal audience needs it.

Anything that you think your customers can benefit from, share. They will appreciate your transparency and can rely on you to tell them what they need to know.

3. Share What Makes Your Product Unique

Don’t hold back when it comes to sharing what makes your product different from the rest. Show the combined ways it can be used outside of the unconventional or the ways that it is unique to your audience. People want to know why they need another product. Use your images to highlight those points.

It always helps to think outside the box. How can you display your photos in a way that will grab someone’s attention? What about your product is so unique that someone should buy it? When trying to get the most out of your images, these are questions to consider—plan on how you want to capture your products through photography.

Conclusion

You get the most out of using your images in marketing by making the path to purchase more accessible for your customers. Tag your products in your social media photos so that it’s a quick tap of a button that leads them to where they need to go. Understand what it is they need and share why they need it. If you have any questions or want help brainstorming new ideas for your images, let me know! We can also connect on Instagram.

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