Click here to keep up with the latest marketing trends and resources!

One Tip to Take Better Product Photos!

One Tip to Take Better Product Photos!

One Tip to Take Better Product Photos!

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.


Things mentioned in this podcast episode:


The WHO to your business is the biggest center focus for any marketing you may do now or in the future. I commonly throw out the term ICA which stands for Ideal Client Avatar.

Just in case you’re not familiar with the term here ya go! Your Ideal Client Avatar is the person you’re targeting when you’re advertising your product. When connecting with your ideal client visually, like through photography, think transformation: How can I show my ideal client that my product will provide the satisfactory difference they’re seeking?

So, how does that translate to your photography? Simple, that transformation (end goal) is your focus in the photoshoot.


Determine the transformation and how it relates to the client by showing them where they want to be!

Here are a few examples I go over in this episode to help you get down the idea:

  1. Clothing Products – the ICA is almost always looking for a lifestyle and will relate to wanting to be like, look like, and/or live the lifestyle you portray that fits that clothing style. 
  2. Skincare Products – the ICA is almost always looking for textures. It’s not just about the look of the skin, but the “feel” that comes with it. So portraying different textures, whether of the product or the props used, are key to displaying the transformation.
  3. Jewelry – the ICA is almost always looking for emotion: the doting husband buying a stunning ring or necklace to celebrate an anniversary; an inherited family heirloom being passed to the next generation. The transformation is in how it makes your targeted client feel. 
  4. Digital Courses – the ICA is almost always looking for a transformation within themselves and fine tuning a specific skill or working on a specific goal. A common, often sought out goal is growing in social media presence; in this provide a specifically defined end result to be expected, i.e. grow by XX number of followers.
  5. DIY Digital Products – ICA is almost always looking for an outsourcing option without breaking the budget; seeking opportunities like purchasing templates to create great looking graphics without the pricey cost that comes with custom-to-brand  or someone else creating it for them

Need more help with your product photography? My main role as the Creative Director is to help your business by developing the ideas and concepts that tie your images to that ICA’s transformation in a way that helps you increase your sales, visual consistency and grow your audience.

Click here for a free consult to see how I can help you! 

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

Keep Listening

About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

Recent Episodes


Search the Podcast

How to Blend Non-Professional and Professional Photos into Your Content

How to Blend Non-Professional and Professional Photos into Your Content

The Blog

How to Blend Non-Professional and Professional Photos into Your Content

Everyone wants that cohesive style to their Instagram feed. So how do you get that when you don’t have a ton of pro photos? Here’s how!


here’s a lot of power in maintaining consistency with your content as a business owner. It plays a major role in building your brand identity and brand recognition.


When you’re consistent in your work, images, and brand your audience becomes more familiar with who you are and what your message is as a company.

With that in mind, mixing your non-professional photos with your professional photos can take some additional brainstorming to keep your photos consistent across the board. So, I’m going to break down two of the best practices to help you blend both types seamlessly. 


Look for Great Lighting Opportunity


When in doubt, natural light is the best light and will always give your photos that extra boost of professionalism it needs – no matter what camera you’re using. But consider the time of day. Natural light changes throughout the day so to avoid any major contrasts, shoot your photos at the same time, same place, every time. 


Lighting affects an image’s tone, mood, and atmosphere. It will take some time to nail down the perfect image but pay attention to the lighting. Your goal is to blend your professional and non-professional photos within your content. The fewer changes your audience will notice between photos, the better. This will also keep your photos looking professional and keep the customer’s focus on the product you’re selling instead of the quality of the photos you’re posting. 


If you’re worried that you will struggle to blend your photos seamlessly, check out my blog post where I teach you how to take great photos on the fly


Use a Preset (or Filter) 


It can be hard to match your photos with your photographer’s style. This is why I recommend that you use a preset or filter closest to it. You can even ask your photographer if they have presets they use or have created for their business. 


Filters and presets are an easy way to have a cohesive look amongst all of your photos. It doesn’t work as well when you’re using several at once, so stick to a couple that has a similar tone and can be used for the different styles of photos that you post for your different platforms.


For example, I have the CCP Presents mini-course that comes with the Lightroom Presets for your desktop and cell phone – just for these kinds of situations. You can use them to reset your files to keep your content consistent with lighting and coloring.




The key to making your photos blend cohesively with one another is lighting. If you can get your photos to have similar lighting and coloring, you’re on the right path. Maintaining the same look across the board will take some practice, which is why I recommend using filters or presets to get you going. You start blending your professional and non-professional photos into your content in no time. If you have any questions or concerns about anything, please feel free to contact me! I’d love to connect with you and address any problems you may have along the way. You can also find me on Instagram!


Share this post:

Recent Posts:

About Crystal


Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

error: Content is protected !!