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Making the Most of Your Photoshoots

Making the Most of Your Photoshoots

Making the Most of Your Photoshoots

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

We need more content and we need it NOW!! Did anyone else chant while reading that? Because I can just hear the chanting and applause as businesses are amping up for the year. One way to create more content is through photoshoots. In this episode, I am going to highlight how to make the most out of your photoshoots. Now you may be asking… How do I make the most out of my photoshoot, Crystal? Efficiency, that’s how. Anyone that works with me, clients, models, and associates, will all tell you that I am all about being as efficient as possible during a photoshoot. I am going to share with you my tips & tricks on how I achieve efficiency during my shoots.

Two ways to make the most of your photoshoots this year:

 

  • Plan out your shoot efficiently. Start with getting down to the exact details of the shoot. This allows you to see everything you need for the shoot – props, backdrops, etc. prepared ahead of time so that during the shoot you get all of the shots you desire in an efficient amount of time. 

  • A done in a day approach. I borrowed this idea from my friends in the design space where they offer day long intensives or hire me for a day for a project. This is a fun way to have one whole day focused on your product and your business to get as many assets as possible during that timeframe – photos, models, videos, etc. It is important to set the expectations for the day. 

    When you are planning your shoots efficiently this allows for you to get all of the content you need to be able to market your business and product. It also allows for you to have the time to add extra elements during the shoot that will uplevel your images because you already have a plan and aren’t scrambling to try and remember everything you need to accomplish. 

    If you are a photographer, I hope these tips will help you to plan your shoots more efficiently in the future. If you are a business owner, I hope these tips will help you know how you can get the most bang for your buck when using a photographer to get content for your business.

    If you know your efforts are better spent in other areas of your business and planning out your photoshoots isn’t something you are wanting to do. I recommend reaching out and getting more information about a photography retainer. With my clients, I offer monthly, bi-monthly and quarterly retainers where I help to plan out all of your shoots to ensure that you get the images you desire for your product.

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Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

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About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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One Tip to Take Better Product Photos!

One Tip to Take Better Product Photos!

One Tip to Take Better Product Photos!

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

The WHO to your business is the biggest center focus for any marketing you may do now or in the future. I commonly throw out the term ICA which stands for Ideal Client Avatar.

Just in case you’re not familiar with the term here ya go! Your Ideal Client Avatar is the person you’re targeting when you’re advertising your product. When connecting with your ideal client visually, like through photography, think transformation: How can I show my ideal client that my product will provide the satisfactory difference they’re seeking?

So, how does that translate to your photography? Simple, that transformation (end goal) is your focus in the photoshoot.

Continued…

Determine the transformation and how it relates to the client by showing them where they want to be!

Here are a few examples I go over in this episode to help you get down the idea:

  1. Clothing Products – the ICA is almost always looking for a lifestyle and will relate to wanting to be like, look like, and/or live the lifestyle you portray that fits that clothing style. 
  2. Skincare Products – the ICA is almost always looking for textures. It’s not just about the look of the skin, but the “feel” that comes with it. So portraying different textures, whether of the product or the props used, are key to displaying the transformation.
  3. Jewelry – the ICA is almost always looking for emotion: the doting husband buying a stunning ring or necklace to celebrate an anniversary; an inherited family heirloom being passed to the next generation. The transformation is in how it makes your targeted client feel. 
  4. Digital Courses – the ICA is almost always looking for a transformation within themselves and fine tuning a specific skill or working on a specific goal. A common, often sought out goal is growing in social media presence; in this provide a specifically defined end result to be expected, i.e. grow by XX number of followers.
  5. DIY Digital Products – ICA is almost always looking for an outsourcing option without breaking the budget; seeking opportunities like purchasing templates to create great looking graphics without the pricey cost that comes with custom-to-brand  or someone else creating it for them

Need more help with your product photography? My main role as the Creative Director is to help your business by developing the ideas and concepts that tie your images to that ICA’s transformation in a way that helps you increase your sales, visual consistency and grow your audience.

Click here for a free consult to see how I can help you! 

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

Keep Listening

About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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2 Reasons Your Products Need a Professional Photographer

2 Reasons Your Products Need a Professional Photographer

2 Reasons Your Products Need a Professional Photographer

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

Not sure when the right time to hire a professional photographer for your products might be? Confused about why it might be time to outsource to a photographer? Today I am diving into this headfirst on the podcast. I am sharing my top two (& most important) reasons your products need a professional photographer. My first reason for hiring a professional photographer for your product photography is when you are ramping up sales and getting ready to market your products. Seems simple but it can often be overlooked by many growing businesses. You have the marketing strategy in place. You have perfected the product, the label and your branding. Maybe you even have a website and some images ready for that. But now you need to ACTUALLY market the product and drive intentional marketing dollars toward getting your ideal client from a cold lead to a buying customer.

 

Continued… 

In order to implement a good marketing strategy you need GOOD images to go along with it and often times you need A LOT of images so that you are able to try different tactics on different platforms. Investing in a professional photographer to asset in your market strategy by providing the images you get a professional touch and eye to help make the strategy be as successful as possible. A professional photographer can help you to bring out the emotion you are wanting your ideal customer to feel when they see or interact with your product online. 

Bonus tip: Your business is going to get busier as those market strategies start to convert therefore you are going to have less time on your hands to perfect the images you need to continue marketing at a high level. Let a photographer take that piece off of your hands allowing you to focus more on nurturing all of the new leads you have brought in. 

Hiring someone to help you with your marketing strategies and aesthetics allows you to have a proactive eye on your business instead of a reactive eye. 

The second reason is product photography for a product launch. Hiring someone to help you with the photography for a new products allows you to get the detailed and special images you need that will allow your new product to stand out and become the center piece of your business. This will help you to have the images you need to get your new product on your website, implemented into your marketing strategies, sent to influencers to help with promotion etc. Hiring someone to come in for a product launch, especially when you’ve had someone help you professionally previously, allows for you to blend your new product into your current products while also allowing the new product to stand out and draw in new customers. 

Speaking from experience, having someone on your team that is your go-to product photographer allows you to create a cohesive and smooth brand image across the board. Your photographer will be able to help you get the images, videos, and re-freshes you need with confidence. This is something that I specialize in – helping you coordinate the visuals you need for to create a successful marketing strategy to use on repeat. Head over to Instagram and shoot me a DM. I’d love to chat with you about all the ways a professional photographer can help you in your business.

 

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

Keep Listening

About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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Your Brand Story and the Role Images Play in Storytelling

Your Brand Story and the Role Images Play in Storytelling

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Your Brand Story and the Role Images Play in Storytelling

Your Brand Story and the Role Images Play

Every successful business has developed and shared its story in a way that their audience can relate to.

brand story is how you build strong, emotional connections with your ideal audience. Your products are an addition to that. You may create unique products, but what people are really buying into is the story you put out into the world. It’s what your customers resonate with most and why they become loyal to you and your brand over time.

Build the Foundation 

Your brand story is what builds the foundation of your business. It’s what helps your ideal audience understand who you are, what you do, what you stand for, and why they should choose you. Your story is what they care about most and why they, ultimately, buy from you. Share the most authentic pieces of your story that people can relate to and care about.

 

Every story has a beginning, middle, and end. Your brand story is no different. The beginning is where you want to be clear. Who is this story for? The middle is where you address the problems and struggles your audience may have. And, the end is how you can help.

 

Your customers are the main characters of the story. You want to give them a visual example of where they fit into your brand. They need to be able to see themselves and their problems answered with the help of your product.

 

How you want your audience to feel when they come across your brand should be incorporated into your designs, logos, color palettes, and packaging.

Where Your Photos Come In

Using your product images to help tell your brand story is the easiest way to deepen the connection with your audience. Specific elements like models or props are a great way for you to make your brand more relatable.

 

I’ve said it before, and I’ll say it again – people relate to people. The types of models you use, how they interact with your products, what they’re wearing – everything goes back to your brand story, and what it represents. When you know your ideal customer and understand their journey, it’s easier for you to create the right images that resonate with them most.

 

If you outsource your product photography, connect with someone who understands your story and how you want to share it. If you struggle to communicate your product photo ideas to your photographer, I cover everything you need to know here.

 

Your images should show how your products solve your customer’s problems. Use your photos as a way to capture how they make people feel, what it can do to help make life easier, etc. There’s a lot of power in visual storytelling. Share yours in a way that captivates your audience.

Conclusion 

Every piece of your brand story (the good and the bad) needs to be told. It’s the not-so-glamorous parts that your audience will most likely relate to. How can you incorporate that into your visuals? Create solutions through your photos. Your brand story should show how you can help others solve their biggest problems and why you are the person who can solve it. Your audience wants to feel understood. Sharing every aspect of your story with them builds trust and stronger relationships.

 

If you want to reevaluate your offer or go back to some of the necessary steps because your company is brand new, then let’s talk. The Creative Boss Society is where I’m teaching other creatives how to use methods that I have applied in my brand and business to grow. I will help you get straight to the strategy that is working for you. Let me know if you have any questions. I’d love to help! You can also find me on Instagram.

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About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

The Best Digital Journey for Your Photos (From SD Card to Social Media)

The Best Digital Journey for Your Photos (From SD Card to Social Media)

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The Best Digital Journey for Your Photos (From SD Card to Social Media)

The digital journey for my photos is just as important as the photography shoot itself.

O

nce I’ve taken the images that I need, the next steps I take determines how they’re going to look on my websites, social media platforms, client websites, etc. Here’s what works best for me that might work best for you. Learn the best digital journey for your photos from the tips I recommend all my clients.

The Uploading Process

 

There are several ways to upload and share your photos to your computer. Depending on the file size and how many images you have, you may need bigger cloud storage like DropBox or Google Drive. If you’ve outsourced your product photography to a professional, this will most likely be how they will share your photos with you. The sharing feature makes it easier for you to get your shots without diminishing the quality. Using additional storage also helps keep your computer free from too many files on the desktop. iCloud is another great option to use if you’re taking your product photos yourself.

 

I prefer to use Lexar Professional SD Cards they are generally more reliable and come in a larger size so they fit well for someone who likes to snap a lot in one sitting. I insert my SD Card straight into my computer, where I can immediately upload the raw files into the cloud storage. I avoid uploading the photos directly to my computer because I take so many, and it could fill up space on my Mac desktop quickly. 

 

Best Photo Editing Programs

 

Some of the best photo editing programs to use are Lightroom (my personal favorite!) and Photoshop. Both have a learning curve if it’s your first time using the program, but photo editing is what takes your photos to the next level. Lightroom is easier to master and is geared more towards bloggers AND photographers, which is why I like it so much. Its a quick easy adjustment to the light, hence its name. Lightroom allows for all the presets we love but also to get that light and bright look that I love! But even as a beginner, it’s a great tool to learn and use. Tons of pro photographers use it as a primary editing tool.

 

If you’re taking your own product photos, I’ve created some simple presets you can use to add the finishing touches and maintain consistency. They’re geared to be similar to my style but also to help with adjustments fitting flat lays or products. So whether you’re on the go with the mobile Lightroom app or working from home on the LR desktop, the CCP Presets gives you the basics guide for the presets and installation. I even added in a quick video to give you tips on what you can adjust based on what color or light setting you might want to change.

 

What Not To Do

Some things to avoid when it comes to your product photography are taking screenshots and saving smaller versions of the file to your computer. You also don’t want to download it to your phone and then use that size to upload it to your website. Your phone is meant to auto-size in some cases so you can end up with a low quality image that way. At the end both screenshots and smaller versions you save to your phone can diminish the quality of the original image, leaving you with a blurry photo. Although it’s easier and more convenient to do, it’s not worth it. Never use any but the original or edited photo on your social media or websites. It looks extremely unprofessional.

 

File Formats To Save Your Photos In

 

The best file formats to save your photos are JPG and PNG, this is key when you are exporting them from Lightroom or Photoshop. When you’re shooting in a camera you want to make sure to save your files in a RAW file format, this tends to keep a lot more information stored from the image and gives you better editing ranges when it comes to light and color. The RAW file will leave you with more information to work with when editing, and you’re less likely to diminish the quality of the picture in the process. You can also recover more than you can with a standard jpeg. That just means if you’re looking to add more light where the image is darker then you won’t have as good a chance at recovering that if the file isn’t a RAW file. However, you cannot share the files until they’ve been post-processed in a photography program like Lightroom or Photoshop.

 

JPG and PNG are ready-made images that almost all social platforms accept. You can share these easily and have more room to store your photos since they take up less data. However, when you edit and resize them repeatedly, the image quality begins to degrade, leaving you with a blurry image. To avoid that make sure to always copy from the original file or jpeg to avoid that.

 

Conclusion

 

Once your photos are edited and ready to go, it’s time to upload them to your website and social media. The digital journey is a process that takes some work, but the results can end up in more sales and a loyal following. If you need help with any of these steps, send me a message, and I can help. We can also chat on Instagram!

 

 

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About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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