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How to avoid outsourcing too soon!

How to avoid outsourcing too soon!

How to avoid outsourcing too soon!

How to avoid outsourcing too soon!

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

Outsourcing is a common and often used tool  in the small business community. Generally, it starts with the need and desire to show up everywhere. In your ambition, you want to do all the things, all the time and in all the right places. Thus begins the pull to hire people to help, so that you don’t burn yourself out.

How do you avoid the spiral into an outright burnout, but also avoid outsourcing too soon?

Continued…

Find your healthy balance! Its going to be a different path for every business owner and every type of business but you can almost always count on finding your balance and feedback by getting some insight from other Creative Business Owners like yourself.

Start by marrying yourself to one source of marketing to get the ball rolling. Then repurpose that; let it grow. Nothing in business happens fast if you don’t already have an established audience. It’s not always desirable but is the best way to keep your budget under control if your income and profit aren’t yet consistent.

At the end of the day don’t rush yourself into thinking outsourcing is the thing you need right now! If you’re in the first few years of business it may not really be an option. Instead, look at one-time projects, collaborations, and one focal point for your marketing until you get the traction and growth.

Need more direction and guidance? I challenge you to join The Creative Boss Society and see if you don’t gain the direction, strategy and step by step guidance to grow your business.

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

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About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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4 Ways To Empower Your Team

4 Ways To Empower Your Team

4 Ways To Empower Your Team

4-ways-to-empower-your-team

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

Things mentioned in this podcast episode:

If you don’t know a lot about my background here is a brief synopsis of what I’ve done: I spent the better part of 10 years recruiting in HR. I was like a matchmaker between employees and the companies inviting people who are the right fit for different positions. I worked hard to ensure that each recruit and each company were going to be successful in their career path, both individually and as a whole. I’ve gained the advantage of learning both perspectives of working for the company and also meeting so many wonderful people throughout the years.

I try to stay as active as I can on LinkedIn because this is where I had built up such a wonderful network of so many people. LinkedIn is a great resource for building your network and business. Don’t forget to connect with me: Crystal Hollman!

4 Tips to Help You & Your Team:
1. Encourage communication and meetings
2. Provide constructive feedback but leave room for creativity
3. Embrace their strong points and take away things that they aren’t good at
4. Uplift them with support and guidance in what they’re doing

Give authority to your team to help make decisions, this level of empowerment gives them more skin in the game to show up like you need them to.

Expanding your team can feel overwhelming as it is and this is why I step in to help other businesses get control of their content and photography without the stress of pulling together all the details themselves.

If your 2021 goals are growing your creative business and are looking for reliable content for consistent growth, let’s talk! I’ve served over 27 new product businesses alone this year in addition to my retainer clientele. Their key takeaways were being able to increase their product sales/revenue, grow their business by focusing in on sales, having better Ad conversions and more!

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about hiring and growing your team!

Keep Listening

About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

Recent Episodes

Categories

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Outsourcing Your Product Photos Pt. 2 – What You Need to Know

Outsourcing Your Product Photos Pt. 2 – What You Need to Know

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Outsourcing Your Product Photos Pt. 2 – What You Need to Know

It’s easy to become overwhelmed with the thought of outsourcing your product photos, especially when you know you can do it yourself.

B

ut overcoming your fear of outsourcing is another hurdle to conquer. It’s normal to feel this way when you’re doing it for the first time, so take a deep breath, overcome your anxiety, and outsource the work so you can focus on other parts of your business.

Here are 3 easy steps to help you let go of that fear:

 

Do the Math

Don’t worry – I cringe too when it comes to numbers, but when you realize the increased sales from better quality equals more money in your pocket – you will be outsourcing left and right. Know that outsourcing your photos means more opportunity to focus on:

 

  • Marketing your product
  • Engaging with your ideal customers
  • Creating more content

 

The payoff will be entirely worth it. Don’t think of investing in another photographer as a waste of money, but rather an investment in your business. Outsourcing your product photos to someone else with the same or better skill set than you will result in a higher Return on Investment (ROI). This is because you’re increasing your productivity levels by doing other important tasks that need your attention. In-house efficiency is vital for business growth, so take advantage of the opportunities to invest in a few month’s worths of photos and see the big-picture results. 

 

Ask Yourself Questions

Ask yourself questions like – would this save me time, stress, and money doing it myself? What can I get in done in that timeframe instead of focusing on trying to take photos? Does it make more sense to focus on marketing, creating products, and driving sales over 4-8 hours trying to do a photoshoot? 

 

When you can answer these questions with a solid answer, really think about the benefits you can have towards growing your company. Be sure you know the answer first before you decide to outsource. Like anything, it’s important to have a plan and a goal in mind. Time is money and it shouldn’t be wasted on things that can be handed over to other professionals in the business.

 

Brand Evaluation 

Another great way to overcome your fear of outsourcing is taking a step back and assessing whether or not your brand is ready to take it up a notch. Believe it or not, our businesses can easily dictate when it is time to outsource. The bank account balance looks good, your crazy busy filling orders, talking to wholesalers, etc. These are all things that indicate your business is growing and it is time to offload them before you fall behind on important tasks like customer service. The sooner you can outsource, the sooner you can focus on what you need to.

 

Conclusion

The fear of outsourcing your work is real. Every successful business owner has had the feeling, but has taken the necessary step for growth – and you can too. Understand that it may take a few trials before you find the right person but it’s all part of the process. Take what you learn and grow from it. It’s important to realize the successes that come from outsourcing your tasks. As business owners, we need ongoing support to help teach us the right things and lead us on the right path towards success. You can’t do it alone and this is why I offer more than just photography services. If you’d like to learn more, I’d love to connect with you! You can also find me on Instagram!

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About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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