Content Marketing Trends for 2021

by Crystal Hollman | Jan 25, 2021 | Content Creation, Podcast

Content Marketing Trends for 2021

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Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

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New year, new content trends? During the first month of the year, there is always talk about the marketing trends for the coming months. Today I want to share with you the top 4 marketing trends I see for 2021.

Top 4 Content Marketing Trends for 2021:

1. Natural Faced Models – In 2021, simple is in. Everyone is scaling back and putting a focus on taking care of themselves and making self-care a priority. You are going to see that companies will be looking for more simple and natural-looking images. Especially for skincare companies and more holistic based companies, you are going to notice more natural faced models with less makeup and a very simple, natural look.

2. Lifestyle photography – People are looking for authentic, natural, and in-action images. You will see more connections being made on how a product is intended to be used. Skincare in the bathroom, products on a nightstand beside the bed. Authentic connections to people, products, and what others are doing.

3. Keywords and search-friendly content- Instagram is becoming more search-friendly with the capability to search keywords on the app now. The combination of good keywords and great images will be what makes a difference in getting your content seen and noticed for 2021.

4. Video Marketing – Video is huge right now. All of the social media platforms are favoring video content. It is hands down the easiest way to get your products and content seen in 2021. Video ad’s have been proving to perform better in converting a cold market into a warm one and a warm market into buying customers.

These are the top 4 trends I see as being vital in your content marketing strategy for 2021. Trying and testing to see what is going to work for you is the best way. These 4 trends also complement each other nicely. For example, using a natural faced model in a lifestyle based photo for your video will pair well with good keywords on Instagram to help get your content seen. You will just have to play around will these different techniques and see what is working for your audience and performing well on your social platforms.

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About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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3 Steps to Get the Most Out of Using Images in Your Marketing

by Crystal Hollman | Sep 14, 2020 | Content Creation

The Blog

3 Steps to Get the Most Out of Using Images in Your Marketing

Without a doubt your product photos are a crucial part of your business marketing strategy.

hey’re the first impression people have of your business and brand. Not only do you want to highlight your products in your images, but you want to make sure you’re getting the most out of using them in your marketing. Here are 3 steps to show you how.

1. Highlight a Clear Call-to-Action

Social media has become more and more business-savvy over the years. On platforms like Instagram, you can link your entire product catalog all within the app. You can also turn on shopping features where your customers can buy your products directly from Instagram. Use your images to highlight your product’s unique pieces and then follow up with a clear call-to-action by tagging that product back to your shop.

As a business owner, you want to make the process as easy as possible for potential or current customers. If someone happens to be scrolling on Instagram and lands on your page, likes your product, and wants to buy – you want to encourage that by creating a clear path to purchase. Give your customers the information they need to know – where to go and what to do if they want to buy.

2. Understand and Address Customer Concerns

Use your product images to show how and where people are using your product. First, you need to understand your customer’s journey. What are their struggles? How does your product help them?

When you address customer concerns, it creates relationships and bridges the gap with why customers should click “buy.” Customers want to feel understood. Show that your products are what they need by addressing their pain points in your product images. What does your product solve? Dry skin, prevents aging, decor for a new home, vintage and classic style, dressing up a casual outfit. Whatever it is, you want to make sure that your ideal audience needs it.

Anything that you think your customers can benefit from, share. They will appreciate your transparency and can rely on you to tell them what they need to know.

3. Share What Makes Your Product Unique

Don’t hold back when it comes to sharing what makes your product different from the rest. Show the combined ways it can be used outside of the unconventional or the ways that it is unique to your audience. People want to know why they need another product. Use your images to highlight those points.

It always helps to think outside the box. How can you display your photos in a way that will grab someone’s attention? What about your product is so unique that someone should buy it? When trying to get the most out of your images, these are questions to consider—plan on how you want to capture your products through photography.

Conclusion

You get the most out of using your images in marketing by making the path to purchase more accessible for your customers. Tag your products in your social media photos so that it’s a quick tap of a button that leads them to where they need to go. Understand what it is they need and share why they need it. If you have any questions or want help brainstorming new ideas for your images, let me know! We can also connect on Instagram.

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