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Using the Science of Color to Attract Your Audience in Photography

Using the Science of Color to Attract Your Audience in Photography

The Blog

Using the Science of Color to Attract Your Audience in Photography

Social media is one of the best marketing resources you can use as a business owner.

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here is actual science to colors and what attracts your audience. So it is time to stop being a skeptic and start getting on the branding bandwagon as we dive into how you can use the science of color to attract your audience in photography. It goes as deep as using colors and contrast to focus your audience’s attention to one place. 

 

You can use brighter colors to attract and energize or use muted and neutral tones to show calmness and cleanliness. The message you want to share with your audience will depend on the colors you choose that also represent your brand. Here are a few tips on using the science of color to attract your audience in photography.

 

Know Your Brand Values

 

Before you decide which colors best fit your company’s brand message, you need to know your company values. What is it about your product or your company that makes you stand out from the next business owner creating similar products? Who is the audience you want to attract? Understand your customer’s journey before anything else. When you know your ideal audience, likes, and dislikes, it’s much easier to market your products.

 

Classify Your Colors

 

Once you are clear with your brand values and who your ideal client avatar is, you can choose which colors best fit your message. Classifying your colors helps your audience understand your brand and can dictate their behavior and decision-making. 

 

Choosing the right colors can also evoke emotion with your ideal customers. What is it that you want them to feel or experience when they see your products for the first time? Both colors and product photography are among the first impressions people will get from your business, so being mindful of both is extremely important. Your choice of colors can influence customers to buy your product if done correctly.

 

Color Psychology

 

If you’re not familiar with the science of color or what each color might mean, let’s break it down. According to Small Biz Trends, each color has its meaning. For example, red associates with excitement, green is health and nature, purple is wisdom, blue is tranquil, orange and yellow are cheerful, and so on.

 

Each color can affect a person’s mood in many ways, so it’s important to consider these associations before choosing which colors you want to incorporate into your business. 

 

Incorporating Colors into Your Business

 

Decide which colors represent your brand and resonate most with your ICA. You’ll then want to incorporate these colors into your business, on your website, in your packaging, in your advertisements, etc. The key is to stay consistent across all platforms to create brand recognition. Use the colors often to grab your customer’s attention and improve your brand’s visibility.

 

Conclusion

 

This is why I find beauty products, skincare, and clothing companies to gravitate toward my style. I value things like clarity, organization, and creativity and have created my brand to focus on concepts like structure and innovation. 

 

There are no right colors to choose from. Consider your brand message and which colors best serve that. If you need help understanding how to incorporate colors into your business, I’d be happy to connect with you! I also share some of my best tips and tricks on Instagram!

 

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About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

Outsourcing Your Product Photos Pt. 2 – What You Need to Know

Outsourcing Your Product Photos Pt. 2 – What You Need to Know

The Blog

Outsourcing Your Product Photos Pt. 2 – What You Need to Know

It’s easy to become overwhelmed with the thought of outsourcing your product photos, especially when you know you can do it yourself.

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ut overcoming your fear of outsourcing is another hurdle to conquer. It’s normal to feel this way when you’re doing it for the first time, so take a deep breath, overcome your anxiety, and outsource the work so you can focus on other parts of your business.

Here are 3 easy steps to help you let go of that fear:

 

Do the Math

Don’t worry – I cringe too when it comes to numbers, but when you realize the increased sales from better quality equals more money in your pocket – you will be outsourcing left and right. Know that outsourcing your photos means more opportunity to focus on:

 

  • Marketing your product
  • Engaging with your ideal customers
  • Creating more content

 

The payoff will be entirely worth it. Don’t think of investing in another photographer as a waste of money, but rather an investment in your business. Outsourcing your product photos to someone else with the same or better skill set than you will result in a higher Return on Investment (ROI). This is because you’re increasing your productivity levels by doing other important tasks that need your attention. In-house efficiency is vital for business growth, so take advantage of the opportunities to invest in a few month’s worths of photos and see the big-picture results. 

 

Ask Yourself Questions

Ask yourself questions like – would this save me time, stress, and money doing it myself? What can I get in done in that timeframe instead of focusing on trying to take photos? Does it make more sense to focus on marketing, creating products, and driving sales over 4-8 hours trying to do a photoshoot? 

 

When you can answer these questions with a solid answer, really think about the benefits you can have towards growing your company. Be sure you know the answer first before you decide to outsource. Like anything, it’s important to have a plan and a goal in mind. Time is money and it shouldn’t be wasted on things that can be handed over to other professionals in the business.

 

Brand Evaluation 

Another great way to overcome your fear of outsourcing is taking a step back and assessing whether or not your brand is ready to take it up a notch. Believe it or not, our businesses can easily dictate when it is time to outsource. The bank account balance looks good, your crazy busy filling orders, talking to wholesalers, etc. These are all things that indicate your business is growing and it is time to offload them before you fall behind on important tasks like customer service. The sooner you can outsource, the sooner you can focus on what you need to.

 

Conclusion

The fear of outsourcing your work is real. Every successful business owner has had the feeling, but has taken the necessary step for growth – and you can too. Understand that it may take a few trials before you find the right person but it’s all part of the process. Take what you learn and grow from it. It’s important to realize the successes that come from outsourcing your tasks. As business owners, we need ongoing support to help teach us the right things and lead us on the right path towards success. You can’t do it alone and this is why I offer more than just photography services. If you’d like to learn more, I’d love to connect with you! You can also find me on Instagram!

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About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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