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Making the Most of Your Photoshoots

Making the Most of Your Photoshoots

Making the Most of Your Photoshoots

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

 

Things mentioned in this podcast episode:

 

We need more content and we need it NOW!! Did anyone else chant while reading that? Because I can just hear the chanting and applause as businesses are amping up for the year. One way to create more content is through photoshoots. In this episode, I am going to highlight how to make the most out of your photoshoots. Now you may be asking… How do I make the most out of my photoshoot, Crystal? Efficiency, that’s how. Anyone that works with me, clients, models, and associates, will all tell you that I am all about being as efficient as possible during a photoshoot. I am going to share with you my tips & tricks on how I achieve efficiency during my shoots.

Two ways to make the most of your photoshoots this year:

 

  • Plan out your shoot efficiently. Start with getting down to the exact details of the shoot. This allows you to see everything you need for the shoot – props, backdrops, etc. prepared ahead of time so that during the shoot you get all of the shots you desire in an efficient amount of time. 

  • A done in a day approach. I borrowed this idea from my friends in the design space where they offer day long intensives or hire me for a day for a project. This is a fun way to have one whole day focused on your product and your business to get as many assets as possible during that timeframe – photos, models, videos, etc. It is important to set the expectations for the day. 

    When you are planning your shoots efficiently this allows for you to get all of the content you need to be able to market your business and product. It also allows for you to have the time to add extra elements during the shoot that will uplevel your images because you already have a plan and aren’t scrambling to try and remember everything you need to accomplish. 

    If you are a photographer, I hope these tips will help you to plan your shoots more efficiently in the future. If you are a business owner, I hope these tips will help you know how you can get the most bang for your buck when using a photographer to get content for your business.

    If you know your efforts are better spent in other areas of your business and planning out your photoshoots isn’t something you are wanting to do. I recommend reaching out and getting more information about a photography retainer. With my clients, I offer monthly, bi-monthly and quarterly retainers where I help to plan out all of your shoots to ensure that you get the images you desire for your product.

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

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About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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3 Ways A Group Mastermind Can Accelerate Your Biz 2021

3 Ways A Group Mastermind Can Accelerate Your Biz 2021

3 Ways A Group Mastermind Can Accelerate Your Biz 2021

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

It is that time of the year, the time to start focusing on where things are going to go from now to December but also for next year! It’s easy to get really narrow focused on serving your clients and doing client work or creating products but as business owners we can easily forget to stop and work on your business. You may not even feel like you know how to do that!

A lot of your fellow creative business owners within The Creative Boss Society have been telling me that they are just exhausted with making decisions and trying to predict what is gonna happen with this year and a lot of them are just ready to move on into 2021. 

If you find yourself in that same place I just want to let you know that you are not alone. In this episode we cover 3 ways group masterminds can accelerate your business. 

The Creative Boss Society is the kind of mastermind that can help you grow your business next year. I know because I built it to serve other creatives just like ME!

Things mentioned in this podcast episode:

 

  • Gain increased focus in your business through weekly accountability check in and support! 
    • Narrowed in on serving and doing client work that we forget to work ON our biz
  • Get more growth – month over month with focused trainings and steps to implement. 
  • Get more motivation and be challenged to show up, put processes in place and move your business forward to success!
  • Reduce complacency in your business, routine and tasks. Gain the desire to improve and grow!
  • Get the community you desire to grow! Check ins and challenges that help you move forward and connect with other like-minded creatives.
  • Collaboration opportunities! Learn how collaboration can help accelerate your growth. Build long lasting business relationships with those willing to step up and help you succeed.
  • Have ONE source for support and sales focused “training”. No more 99 course bundles, searching Pinterest for endless freebies that only skim the surface. Get straight to what you need!
  • Get REAL! Find that this is a place to be vulnerable about biz ownership. To explore the things that don’t feel great and learn how to get past it, together.
  • Asking the questions to get help and guidance you need. Don’t get stuck or left behind. We will challenge you to empower yourself by asking what you need help for so we can make sure you get it!

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about props for product photography.

Keep Listening ↓

About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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4 Ways To Empower Your Team

4 Ways To Empower Your Team

4 Ways To Empower Your Team

4-ways-to-empower-your-team

Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

Things mentioned in this podcast episode:

If you don’t know a lot about my background here is a brief synopsis of what I’ve done: I spent the better part of 10 years recruiting in HR. I was like a matchmaker between employees and the companies inviting people who are the right fit for different positions. I worked hard to ensure that each recruit and each company were going to be successful in their career path, both individually and as a whole. I’ve gained the advantage of learning both perspectives of working for the company and also meeting so many wonderful people throughout the years.

I try to stay as active as I can on LinkedIn because this is where I had built up such a wonderful network of so many people. LinkedIn is a great resource for building your network and business. Don’t forget to connect with me: Crystal Hollman!

4 Tips to Help You & Your Team:
1. Encourage communication and meetings
2. Provide constructive feedback but leave room for creativity
3. Embrace their strong points and take away things that they aren’t good at
4. Uplift them with support and guidance in what they’re doing

Give authority to your team to help make decisions, this level of empowerment gives them more skin in the game to show up like you need them to.

Expanding your team can feel overwhelming as it is and this is why I step in to help other businesses get control of their content and photography without the stress of pulling together all the details themselves.

If your 2021 goals are growing your creative business and are looking for reliable content for consistent growth, let’s talk! I’ve served over 27 new product businesses alone this year in addition to my retainer clientele. Their key takeaways were being able to increase their product sales/revenue, grow their business by focusing in on sales, having better Ad conversions and more!

Like this episode?

Comment, share on Pinterest, or even snap a screenshot and tag me on Instagram! I’d love to hear what you think about hiring and growing your team!

Keep Listening

About Crystal

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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Brand Photography – Just 1 Part Of The Big Puzzle

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Brand Photography – Just 1 Part Of The Big Puzzle

Where does photography fit into the branding process? Great question, right? So let’s stop and see how photography fits into the puzzle that is branding your business.

Photography is just a piece of the overall branding puzzle this is why you will meet so many different people who can specialize in many areas that help make up your overall brand for your business. These people can be branding specialists, website designers, graphics designers, brand photographers, the list goes on and on.

 

So let’s start with wrapping our minds around the fact that a brand isn’t an actual thing. You can’t grab it, hold it or use it per say. Having a brand is a combination of your visuals, marketing, values, color or mood, style and so forth.

When you look at your brand to change it, create it or enhance it you may wonder where a Photographer might fit in and when you would need one. Most of the time your branding process will look something like this:

 

  1. First, you need a strong business vision. This for you is probably the first thing you thought of. What you want to do with your business, the kind of impact you’re going to make and how your product will stand out from the others on the market.
  2. Second, you need to develop your brand identity. Your brand identity would be things like your logo, fonts, tagline, shapes, etc. You might work with someone on a mood board to help identify these key things and have them in one nice layout. This layout is valuable because you can share with people like me, the photographer, or your website designer.
  3. Next, you need a good website designer. They’re going to work with you on the client experience and what your site will look like. From this you can also see where images would go, what kind of images might fit best on certain pages and so forth. The website designer will likely will provide you with a mockup site for this part (something you can share with the photographer to help communicate what you need.) While that is going on you can move on to the next step…
  4. The photographer!! You will want to seek out a few people to identify the right photographer to fit your style but this is the fun and important part of the process. You will partner with the brand photographer to create the images – pick a location, style, props, etc. that are going to compliment your brand, your personal style and the design of your website.
  5. Lastly to tie the images and overall design together you may need a graphics designer. Some times your website designer and graphics designer are the same person. If you’re unsure they can help ask! This person will help with the finishing touches on graphics, and placement of your images within your new site, marketing materials, etc.

So now that you’ve seen one way that the process can go you can move forward feeling more confident about working with a brand photographer. If you’re past the branding phase though and still need to figure out if you’re ready to hire a brand photographer, click here, for my tips on how to know when you’re ready to hire a brand photographer.

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About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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How to Know When You’re Ready for a Brand Photographer

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How to Know When You’re Ready for a Brand Photographer

Starting a business is stressful, girl! I totally get it. So how and when do know you’re ready to hire a brand photographer? Great question, right?!

This post is important to all business owners so it was a short but special one for me to do. There are SO many tools and outsourcing options, enhancements, marketing tricks and areas you can invest in to enhance your business. Navigating the waters of business ownership is tough. So of course when you’re looking to invest in your next steps, who would turn away a bit of guidance? Am I right?!

 

Having a Brand Photographer can be a key and beneficial part to brand recognition, effective marketing and selling in the visual world that is our social media platforms. So how can you identify when you’re ready to have a Brand Photographer help you?

You know you’re ready for a brand photographer to support your business when you reach a few different points in your business. Here are a few common points that my clients have personally experienced and you may, too.:

  1. You have identified and defined what your brand is, so now it is time to bring it to life.
  2. You have a set of products or services and need a virtual or physical catalog to show them off.
  3. You are starting to become overwhelmed in making, packing and shipping that your marketing is falling to they wayside.
  4. You are leveling up your business, branding and marketing so it is time to step up your photo game!

When you find yourself reaching one of these phases in your business it is time to hire a photographer to help you. Hiring a professional brand photographer is just like enlisting your marketing agency to manage and help with Ads and content or hiring an assistant to help you  keep up with the workload. Still have questions? Let’s chat! I am always happy to do a FREE 30 minute consult to help you with your photography needs.

Through working together we will be able to help you take your product photography to the next level whether we are starting out with catalog images to enhance your online store, styled flat lay images to increase instagram visibility, staged lifestyle environments or getting in action shots with real life models! I’ve got many options to help serve you and be the photographer your business needs.

Share this post:

About Crystal

 

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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