Common Myth – Photography Will Fix My Product Sales
Sometimes there are other things missing that you haven’t been aware of and that’s what we will talk about today.
rom time to time I get a call from a business owner that wants me to help define their branding through photography or is hoping to have photos fix their business. And although photos can make the difference between a good business and a great one, it’s time to debunk the common myth that photography will “fix” your business.
It’s important to note where things fall short and why photography won’t fix the initial reasons why your product isn’t selling. Sometimes there are other things missing that you haven’t been aware of and that’s what we will talk about today.
Validate Your Idea
You need a clear vision of your company’s statement, style, and values before deciding to move forward with anything else. Your idea needs to combine several aspects: what you do, who you do it for, and why you do it. But before you launch anything, validate your idea by surveying your ideal audience to see if it’s a product they actually want and would consider purchasing. It’s easy to assume they’ll like your idea if you do, but that’s not always the case. Validating your ideas can save you money and time in the long run.
Build an Audience to Sell To
It’s important to establish a trustworthy relationship with your ideal customer. Connect with them on social media platforms, listen to their needs and requests, and find out what kinds of products they’re looking for. You build your audience by aligning your offer with the needs of your target market. When you know your ideal customer is, it helps provide clarity into their needs and helps you focus your efforts on creating a product they’ll most likely purchase from you.
What makes you different from the competition? Did you dive into the unique pieces of your product? Highlight the areas that make your product stand out. Know what it is that makes you and your product unique before you take photos or decide to hire a brand photographer. Have an idea of the products you want to shoot and find ways to make them stand out.
Show an Experience and Lifestyle
People resonate with the story behind the product, not with a product itself. Brainstorm ideas of how you want to tell the story of your product. Gather props that help bring the story to life. Ultimately, you want your customer to know how they can use your product in their everyday life and how it will benefit them. People also tend to identify more by the lifestyle they live rather than their demographics. For more of my best product photography tips, you can check out my last blog post here.
Now all of that’s not to say that my clients don’t get a HUGE return on investment. In fact you can head over to my Google review to see some of the clients I’ve worked with tell you that they saw an immediate jump in sales and ROI in doing their photoshoots.
If you’re struggling to convert more leads and make more sales in your creative business, check out the Creative Boss Method. Open enrollment starts today for the Creative Boss Society where you’ll get monthly support to build and grow your business.
You can also check out my FREE guide on why your images aren’t working and what you can do to fix it.
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