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Outsourcing Your Product Photos Pt. 2 – What You Need to Know

Aug 3, 2020 | Content Creation/Marketing

It’s easy to become overwhelmed with the thought of outsourcing your product photos, especially when you know you can do it yourself.

B

ut overcoming your fear of outsourcing is another hurdle to conquer. It’s normal to feel this way when you’re doing it for the first time, so take a deep breath, overcome your anxiety, and outsource the work so you can focus on other parts of your business.

Here are 3 easy steps to help you let go of that fear:

 

Do the Math

Don’t worry – I cringe too when it comes to numbers, but when you realize the increased sales from better quality equals more money in your pocket – you will be outsourcing left and right. Know that outsourcing your photos means more opportunity to focus on:

 

  • Marketing your product
  • Engaging with your ideal customers
  • Creating more content

 

The payoff will be entirely worth it. Don’t think of investing in another photographer as a waste of money, but rather an investment in your business. Outsourcing your product photos to someone else with the same or better skill set than you will result in a higher Return on Investment (ROI). This is because you’re increasing your productivity levels by doing other important tasks that need your attention. In-house efficiency is vital for business growth, so take advantage of the opportunities to invest in a few month’s worths of photos and see the big-picture results. 

 

Ask Yourself Questions

Ask yourself questions like – would this save me time, stress, and money doing it myself? What can I get in done in that timeframe instead of focusing on trying to take photos? Does it make more sense to focus on marketing, creating products, and driving sales over 4-8 hours trying to do a photoshoot? 

 

When you can answer these questions with a solid answer, really think about the benefits you can have towards growing your company. Be sure you know the answer first before you decide to outsource. Like anything, it’s important to have a plan and a goal in mind. Time is money and it shouldn’t be wasted on things that can be handed over to other professionals in the business.

 

Brand Evaluation 

Another great way to overcome your fear of outsourcing is taking a step back and assessing whether or not your brand is ready to take it up a notch. Believe it or not, our businesses can easily dictate when it is time to outsource. The bank account balance looks good, your crazy busy filling orders, talking to wholesalers, etc. These are all things that indicate your business is growing and it is time to offload them before you fall behind on important tasks like customer service. The sooner you can outsource, the sooner you can focus on what you need to.

 

Conclusion

The fear of outsourcing your work is real. Every successful business owner has had the feeling, but has taken the necessary step for growth – and you can too. Understand that it may take a few trials before you find the right person but it’s all part of the process. Take what you learn and grow from it. It’s important to realize the successes that come from outsourcing your tasks. As business owners, we need ongoing support to help teach us the right things and lead us on the right path towards success. You can’t do it alone and this is why I offer more than just photography services. If you’d like to learn more, I’d love to connect with you! You can also find me on Instagram!

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About Me

Corporate America had me at hello for 10 years. And just when I thought I was where I was supposed to be, God changed the narrative and helped me find more time for my husband and two beautiful girls through my own photography business. Now, I live for all things styled photography and serving the business community exclusively through styled imagery and personal brand photography.

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