Is the Perfect Instagram Feed Still a Thing?
I live on the ‘Gram.
nd if you’ve been on Instagram a while, too, you’ve seen a monochromatic, well laid-out, and well-thought-out feed. In fact, you will have seen A LOT of them.
So let’s talk about whether that perfect feed is still the thing you should focus on.
So many business owners have gotten really caught up with what their feeds look like. And if you’re in a visual business, like I am, it obviously makes a huge difference. As a professional photographer, I’ve gone through periods of creating the perfect feed with just the right layout of images and quotes. But do you know what I found? Even though I loved visually beautifying my feed, I was stressed about the perfection!
I feel that some of our priorities have gotten twisted on social media in general and Instagram specifically about whether or not the images are perfect or there’s enough variety. Your images are important, but you also need to be thinking about what is best for your business and your content. If you focus on the perfect feed over content, you could see a drop in engagement, and no one wants to end up with the perfect-looking profile and zero engagement. So I’ve come to believe that the value and the content that you’re providing is more important than whether or not your Instagram feed is laid out perfectly. And this is the way I see Instagram trending. (Differing opinions are of course allowed.)
But while the perfect visually curated feed may be going away, that doesn’t mean Instagrammers aren’t putting thought into how their feeds look. Without a more staged, monochromatic look, you can still color coordinate in your photos. For example, you could focus on always incorporating a signature color while other elements vary more.
There’s also a swing toward including lifestyle photos in feeds to give them a personalized appeal. Certain businesses may still work better in the studio environment for their ideal audiences, but many businesses are using this trend to incorporate their people into their feeds. Your customers actually do enjoy seeing you — your face, what you do, what you do outside of work. It all lets them get to know your brand more candidly.
Using a blend of product/stock photos with personal brand/lifestyle photos will also help you avoid a trap I sometimes see clients fall into. They want that perfectly laid out feed, so we take photos and they get it started. But then they eventually stop posting because they run out of new photos to keep the order of the feed going. They’re stressed about the feed instead of providing good quality images, delivering useful content, telling their story, just being real, and pushing their content out. So yes, you do need images that are clear, semi-professional to professional, or have a really good look to them. But by including personal brand and lifestyle photos, you’ll have much more content to keep your feed flowing.
And to help you have lots of content for your Instagram feed and other holiday marketing over the next quarter, I have some great products and services for you. First, I’ve created the Create Your Content Bundle: Fall 2019 for DIYers that gives you proposed shot ideas, layout options, prop suggestions, and color combos for this year’s on-trend holiday photography. And as an added bonus, my friend Natalie at Beau and Arrow Media is sharing information on writing better content with ideas about what to write and templates you can follow. So we’d love to help you know what to shoot and what to say for this upcoming quarter! The bundle will be released on Monday, 10/7/19. And be sure to join my email list so I can let you know the release date for my next quarterly bundle, Winter 2020.
Second, I also offer my Flatlay Method Ecourse for DIYers to help you learn how to take beautiful flatlays on your own.
Third, if you’re wanting to outsource your photography, let’s chat! I offer a service that can give you a great blend of product/stock and personal brand/lifestyle photos for your Insta feed (along with lots of other services, too). And even if you’ll be working with another photographer, I can help with shoot concepts, layouts, props, Instagram advice, and more.
As always, if you have questions or comments about anything I covered here, please put them in the comments section below. I’d love to hear from you!
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