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Common Photography Terms You Should Know

Aug 20, 2020 | Content Creation

You’ve made the big jump and outsourced your product photography to a professional photographer.


ow, it’s time to communicate everything to them – what they need to know about you, your business, and your brand. Afterall you have to know the photography terms so everyone is on the same page.


This will help ensure your photographer will capture the perfect shots that fit exactly what you and your business need. So, before your next photoshoot – take a look at these commonly used terms to familiarize yourself with the lingo your photographer may use. You’ll be able to walk into the studio with confidence.


Brand Shots


Brand shots are what introduces your brand to potential customers. Think of how you want your first impression to be as a business owner – this is what your brand shots need to illustrate. Use these photos to build your know, like, and trust factor with your audience. They should be customized to you and your brand. This is the time where you show your audience what it is that sets you apart from the competition.


Product Shots


These are the photos of the products you are selling. Explain to your photographer what you want your customers to take away from the photo when they’re looking at it for the first time. What is the story you’re trying to tell and, ultimately, sell to them? 


Some examples include strategically placing products in a natural environment, having models use your products, or you placing the products in a way that shows off the little details. Whatever it is, your product shots are a major part of your business and should be planned out accordingly.


Catalog Shots


These are the images on your storefront. The ones required by Amazon and wholesalers to have that crisp white background that blends flawlessly with the website.


Catalog shots are one way to help display your product and all of its features. This type of photography is designed to make it clear what your product looks like, what ingredients it has, and other label warnings and specifications. It’s the guarantee that your customers know what they’re getting, how to use it and what’s in it. It also steps up your product game and gives your brand a professional look!


Flat Lay


A flat lay is a type of photo taken from an aerial point of view. Many photographers prefer this method to help showcase the product(s) you’re selling in a “natural” state. Your product and props are strategically placed to help convey the story you’re trying to tell. This helps to give your customers a better visual of your product in its entirety. The flat lay theme can be different every time and can range anywhere from a behind-the-scenes set up to a staged environment.




This is the type of camera your photographer will most likely be using during the photoshoot. DSLR stands for Digital Single-Lens Reflex and can capture high-quality photos. DSLR cameras are usually the cameras of choice for many photographers because of their many features and the ability to switch out the lenses.


SD Card


This is the camera’s memory where every photo your photographer takes is kept safely. The camera records the image or image file onto the SD card in different formats – RAW, JPG, PNG. RAW files usually contain more information and take up more space on the SD card. However, this also makes them more suitable for editing.


Every SD card has its storage capacity. The higher the gigs, the more storage space you have for more images. 




Knowing the photography terms that could come up in your next photoshoot will give you the little boost of confidence you need for the next time you outsource. If you’re struggling to make the leap and let a professional take over your product photography, check out my top tips to help overcome outsourcing anxiety and fear. If you’d like to learn more about what it’s like to work with a product photographer, let’s connect! I can answer any questions or concerns you may have. You can also connect with me on Instagram!


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About Crystal


Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

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