Click here to keep up with the latest marketing trends and resources!

4 Tips for Creating Video Content

4 Tips for Creating Video Content

Hey friend! Though most of us can easily create 30-60 second videos for social media, it’s important to look at what type of content is converting best and identify some of the best practices for creating video content. Today, let’s discuss 4 important tips for creating video content!

1. Short Form Video Performs Best

Even though we’re slowly moving toward the ability to create longer Reels (45-60 seconds), it’s the 15-30 second window that continues to work best. The reality is, we are consuming video content at an incredibly high rate. But, with the availability of video content across a variety of digital platforms and our short attention spans, shorter videos (15-30 seconds) continue to be the preferred form of video content. When creating your video content, it’s important to look at the content you are making and identify ways you can more quickly address the main points. Can you break down your main points? Can you create simple tips & tricks?

2. Create Something That Is Simple Enough To Be Sustainable

Many of us can bust out of the gate with a variety of cool ideas or creative concepts, but sometimes video can feel overwhelming. That’s why it’s important to establish a rhythm that feels sustainable. Maybe that means setting up your tripod and capturing behind-the-scenes footage, or creating some step-by-step content. It could also mean using stock video. Stock video is becoming incredibly popular across many platforms, like Canva where you can pop in, add a video, and create some fun movement that helps capture your audience’s attention.

3. Use In-App Audio Features

With the constant changes across social platforms, it’s incredibly important to download videos, with no audio, and then go into the app and use the in-app audio features. There are a lot of third party apps and places that you can go to, to get music. Using each platform’s in-app audio feature will help your video content perform better on each specific platform.

4. Establish A Plan

Put a plan in place so that you can easily sit down and batch as much video content as possible. Whether it’s choosing a specific day to capture various aspects of your process, or selecting specific stock video to use for sharing promotions, deals, or holiday specials, make sure you have an established plan.

 

 

 

Keep Reading

You May Also Like

Does Your Business Need More Than 1 Marketing Channel?

Does Your Business Need More Than 1 Marketing Channel?

Does Your Business Need More Than 1 Marketing Channel? This week, I want to dive into a common question that arises when we start to think about building a business, or we begin to look for ways to grow our business. Do you need more than one sales or marketing...

5 Ways To Make Video Without Showing Your Face

5 Ways To Make Video Without Showing Your Face

5 Ways To Make Video Without Showing Your Face Happy New Year! It’s officially January of 2022 and this year we are going to dive into all new types of content and the shifts that are going to be happening in marketing. I wanted to start the new year by acknowledging...

Top Video Tips for Each Social Media Platform

Top Video Tips for Each Social Media Platform

Top Video Tips for Each Social Media Platform This week, let’s talk about the different platforms that are hosting video as their major form of content and what type of content is going to be best to use on each of these platforms. Instagram We all know that Instagram...

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

About Crystal

Crystal is the Creative Director, Photo Stylist, and Commercial Photographer behind Crystal Clear Creative Studios. From increased sales, visibility, and trends to conversions and full production, Crystal and her team, experts on the subject matter, provide clients with confidence to take your photography and videography needs off your plate. We support you in your growth with the creation and implementation of transformative ideas.

Recent Posts

Search the Blog