4 Things I Am Doing During COVID-19
Many businesses are pivoting right now due to COVID-19.
ith so much uncertainty in the economy here in the US and around the world, businesses are having to shift into what’s going to work in the current circumstances with what they can control.
And I’m right there with all of the small business owners figuring out how to work at home on lockdown with my kids while the schools are closed. I’ve had to make some quick adjustments, and I wanted to share the things I’m specifically focused on in the hope that they might help you, too. And sometimes it’s just nice to hear from somebody else and know that they are in the same place as you are.
Focus 1: Stop trying to do it all.
I am so guilty of attempting to do everything for family, friends, and my business all the time, and it quickly became apparent that that just wasn’t going to be possible in this new situation. I know that I can’t do it all and do it all well when my kids are running around all day, I’m not getting as much sleep (more on that later), and I have all the other parent/adult stressors going on. I’ve canceled some meetings and am going through the process of reevaluating what actually has to be done right now. I’m partnering with my husband, who is also working from home, to trade off kid time, but I’m also setting the expectation with clients that if we’re doing a virtual call, you’re likely going to see a kid jump in my lap, say hello, and have her curly hair all over the camera. That’s just the reality of things right now.
Focus 2: Change my schedule.
Along with changing expectations for the amount of work I can reasonably get done, I’m changing my work hours, too. Without those blocks of time when the kids aren’t home, I’ve had to go back to what I did about a year and a half ago when both kids were always home. It was difficult, but I had figured out how to fit in work around the kids. During the day, I knew I was going to get very few work-related tasks done except answer some emails and engage on social media. So my productivity mainstay was the whole night owl/early bird routine where I would be up late, sleep, and then turn around and get out of bed before everybody else. This carved out those 3 to 4 solid hours of work time I needed each day. Now that I’m back to this type of schedule, I’m finding those late and early hours 7 days a week instead of sticking to my normal 4 or 5 day workweek. It may be a more bits-and-pieces approach, but it’s still allowing me to get things done.
Focus 3: Offer free tools and resources.
I work business-to-business, and it’s painful to see a lot of businesses who are struggling and closing their doors on physical shops. They want to be part of the solution and are doing this to protect themselves, their employees, and the general public. As these businesses are migrating all of their focus online, it’s my goal to provide as many free tools, webinars, and books to read as possible to help them in figuring out what their next moves are. Recently, Kayla from the Ivory Mix Stock Shop and I teamed up for a live webinar about pivoting your business, and we gave all attendees a free workbook that is still available. This information can help you look at your business from a different standpoint, like reevaluating what’s happening with your ideal client. I can guarantee that something has changed for your ideal client in the past few months, so it’s important to assess what financial impacts they’ve experienced, which of their processes have been affected, and how they are feeling right now. All of this will help you know how to better solve their problems, connect with them, and help them get through the current situation. I also have lots of other free information on my business resources page, so make sure to head over there, too.
Focus 4: Continue photoshoots!
Both to maintain my creative sanity and help product business owners with their online presence, I’m still behind the camera. I’ve got clients from Hawaii to New Jersey, and even though it’s currently a little slower for them to ship their products to me, excellent photography is helping these clients continue to sell their offerings and even grow their businesses since online purchases have surged while everyone is staying at home. I still have studio access and can pop in to get you some beautiful styled images, flatlays, and product photos for your website, other sales platforms, and social media. So while I’m not able to do personal brand shoots at the moment, I am able to continue supporting the creative product community in this way.
I hope you are surviving these strange times well. If you have any questions or if I can be of any support at all, please feel free to leave me a comment below or message me on Instagram (@crystalclear_creativestudios). I’ve been communicating back and forth with tons of business owners about tools, resources, and online apps they can use to help their businesses right now. I’ll be talking about some of these in upcoming episodes, so if you’re currently looking to really step into and up your marketing game, stay tuned!
P.S. My blogcasts are now available on iTunes and Spotify! So if you’d like to have easy access to every episode, head over to one of those platforms and subscribe.
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