3 Ways to Use Images in your Instagram Marketing
Instagram is my favorite way to connect with other business owners, creators, and moms.
t’s also the hottest social media platform out there at the moment.
So if you want to up your Instagram game, I’ve got 3 underused ways you can take your photos and turn them into something great for your account.
Clip together photos with graphics for an IGTV.
Instagram loves its own IGTV and wants to promote the things it has on this platform. And because people are so much more responsive to video right now, IGTV and Stories are the 2 places that Instagram is focusing most of its algorithm. If you talk to the marketing gurus, they can tell you about all sorts of ways to play with that algorithm, but something that has been working really well for me for the past 6 months is showing up consistently in both IGTV and in my Stories. What I do is take my images, filter them in together with some graphics and text, and then put that on IGTV. I also put my blog out on IGTV by taking the sound and adding an image so there’s something visual. IGTV allows me to get a lot of information across to my audience, and it lives right there on my profile so people are able to easily scroll over to it.
And as an added fun bonus, for those of us with under 10,000 followers who wouldn’t otherwise have a swipe up option, IGTV provides one. So if you create a short video with some graphics and text, you can add it to IGTV, share it from IGTV over to your Stories, and then refer people back to it. As an example, let’s say that you build a “10 Tips for Using Your Body Butter Product” video by lacing together your tips and some images and getting the material uploaded to IGTV itself. Now, the video might be a minute-and-a-half long, and we all know that Stories are only 15 seconds. So what you can do is share it to your Stories, and then just a clip will be shown. People will have a swipe up option to go straight to your IGTV and absorb the rest of your information, and this gives you more exposure on your Instagram profile altogether.
Use your images in your Story ads to attract your customer to the offer.
The majority of the clients that I work with on a consistent basis are taking advantage of ads on Instagram. They are taking their pictures, stitching them together into different ads, and then posting them throughout Stories. They might focus on the benefits of their product or different ways to use it, and these ads are bringing in customers something fierce. When I shoot photos for them every month, we hone in on taking the right types of images for continued successful ads.
Another benefit of using Story ads to attract your ideal customer with an offer is that you help those customers feel like they’re not just being sold something. What you’re actually selling them on is all the benefits and cool ways to use it. And if you don’t want to run an ad, that’s totally fine. These Story videos can still be very useful as a way to share highlights about your business or products.
Use photos with Unfold templates to brand your Stories.
If you haven’t heard of Unfold yet, let me fill you in. It’s a really cool phone app that you can use to make your Stories more appealing and cohesive. The app comes with a set of beautiful free templates, and there is also a paid pro version that gives you even more templates and options. I have been using the free option for a long time, and it’s great for creating a filler post when I need it. Sometimes when I’m out there running around, I’ll realize that I didn’t schedule a story for the day but I have some photo tips I’d like to talk about. All I have to do then is pop into Unfold, snag a photo from my Dropbox, upload it on there, slap on a couple of tips, and then put it on my Stories. I use the same Unfold template everytime, and it matches my other brand templates well and has my colors, so everything blends together seamlessly. It really is that easy. So if you’ve got some good brand photos, try putting them into Unfold and see what you can make. People love seeing your brand photos, and even if you’ve used an image before, you can always zoom in on one of the details in the image and talk about it in this new way. With the way the algorithm is currently set up on Instagram, your followers aren’t seeing everything you’re sharing, so feel free to repurpose those photos and use them in video since Instagram is putting a lot of attention on that form of information.
If you try one of these Instagram marketing ideas out, I’d love to hear about it! Or if you have a great Instagram marketing tip to share or would like me to talk more about any of the topics above, drop a comment below or send me a DM. I’m happy to share at all times, and I want to help you get seen more on the ‘Gram.
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