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Welcome to the Crystal Clear Podcast where we strive to empower the everyday creative boss to elevate and grow a business that matches your creativity and passion for creating products.

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New year, new content trends? During the first month of the year, there is always talk about the marketing trends for the coming months. Today I want to share with you the top 4 marketing trends I see for 2021.

Top 4 Content Marketing Trends for 2021:

1. Natural Faced Models – In 2021, simple is in. Everyone is scaling back and putting a focus on taking care of themselves and making self-care a priority. You are going to see that companies will be looking for more simple and natural-looking images. Especially for skincare companies and more holistic based companies, you are going to notice more natural faced models with less makeup and a very simple, natural look. 

2. Lifestyle photography – People are looking for authentic, natural, and in-action images. You will see more connections being made on how a product is intended to be used. Skincare in the bathroom, products on a nightstand beside the bed. Authentic connections to people, products, and what others are doing.

3. Keywords and search-friendly content- Instagram is becoming more search-friendly with the capability to search keywords on the app now. The combination of good keywords and great images will be what makes a difference in getting your content seen and noticed for 2021. 

4. Video Marketing – Video is huge right now. All of the social media platforms are favoring video content. It is hands down the easiest way to get your products and content seen in 2021. Video ad’s have been proving to perform better in converting a cold market into a warm one and a warm market into buying customers. 

These are the top 4 trends I see as being vital in your content marketing strategy for 2021. Trying and testing to see what is going to work for you is the best way. These 4 trends also complement each other nicely. For example, using a natural faced model in a lifestyle based photo for your video will pair well with good keywords on Instagram to help get your content seen. You will just have to play around will these different techniques and see what is working for your audience and performing well on your social platforms. 

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